Category Archives: Research Panel

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  1. RMS ViewPoint Panel: Helping You Make Better Decisions

    Article by Patrick Fiorenza, RMS Director of Research Analytics – Last month, I was finalizing a research report for a client. As I was reading through responses, one quote jumped out at me. To paraphrase, this individual stated, “The industry is rapidly changing, and companies need to modernize and continue to change with it.” The Read more

  2. RMS ViewPoint Panel Book—An Inside Look

    RMS recently released the RMS ViewPoint Panel Book—a dynamic and graphic first edition detailing the demographics of our research panel. Check out some features of the new Panel Book below! Demographics Explore the data everyone wants to know about. We’ve created eye-catching graphics to showcase the demographics and workforce data of our entire panel. Consumer Read more

  3. An Acclaimed Location for More Than One Reason

    The following post was written by Maggy Stewart, Marketing & Communications Coordinator at RMS. The U.S. News & World Report examined the 100 most populated metropolitan areas in the United States and released the results earlier this month. For the inaugural Best Places to Live rankings, the 100 largest metro areas by population as determined Read more

  4. Why Should You Participate in a Research Panel?

    The following post was written by Zach Shaw, Panel Coordinator at RMS. One of the most frequently asked questions we hear at RMS is, “How does signing up for a research panel benefit me?” Many people don’t realize how much surveys, focus groups, and secret shoppers impact the services and products we use in our Read more

  5. Selling Central New York as a National Test Market

    Central New York has long been revered as a great market for product and concept testing. You may have caught our previous blog post about the topic, where we discussed the market characteristics that make the city of Syracuse an ideal test market. We noted how Syracuse has a similar demographic composition to the United Read more

  6. RMS ViewPoint | Paid Research Panel in New York

    Research & Marketing Strategies (RMS) is a market research firm located outside of Syracuse, NY. We have many local clients, regional clients, and national clients that utilize our services and look to get answers to their key business questions. A growing trend in market research over the past few years is companies using panels to conduct Read more

  7. Consumer Feedback Drives Purchases | NY Research Panel

    This article was featured in the latest edition of the Baldwinsville Messenger Our Town edition. It was written by our Communications Coordinator Lori Lichorobiec of Research & Marketing Strategies (RMS). As the holiday shopping season approaches, momentum is high as eager shoppers gear up to take advantage of the holiday sales and be the first in Read more

  8. Syracuse, NY: A Great Test Market

    Syracuse, NY has enjoyed a long history as one of the nation’s top test markets. The metropolitan area’s use by marketers as proving ground of eventual product success or failure has been well documented for decades. Products both famous and obscure, ranging from ice cream to alcoholic beverages to baby carrots have been tested in Syracuse Read more

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