RMS recently released the RMS ViewPoint Panel Book—a dynamic and graphic first edition detailing the demographics of our research panel. Check out some features of the new Panel Book below!

Demographics

Explore the data everyone wants to know about. We’ve created eye-catching graphics to showcase the demographics and workforce data of our entire panel. Consumer behaviors give you a detailed look into what our panel members plan to purchase, are interested in purchasing, their online shopping habits, media usage, and much more. More than half (55%) of the RMS ViewPoint panel members live in Central New York, with 74% residing in New York State and 26% living outside of New York State. Of those panelists 72% of them have children in their household under the age of 18.

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Consumer Behaviors

The RMS ViewPoint Panel book gives you a detailed look into what our panel members plan to purchase, are interested in purchasing, their online shopping habits, media use and much more. For example, 46% of panel members watch more than 10 hours of television per week, while 21% watch 7-9 hours and 21% watch 4-6 hours per week. In terms of preferred news sources, 77% of panel members obtain their news from television, 73% visit websites, 56% review social media outlets, and 43% read printed sources. To dive deeper into our panel members’ behaviors, we asked them to identify their interests. We found that panel members are interested in a myriad of topics, including: health and wellness (70%), travel (58%), art and entertainment (58%), and beauty and style (46%).

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Central NY Appeal

With Syracuse being a top rated test market, the panel book demonstrates how Onondaga County mirrors the U.S. population. Onondaga County has become the choice market to test and re­fine campaigns and products before a product launch due to its striking representation of the US population as a whole. RMS ViewPoint is a valuable yet cost-effective resource for organizations planning to conduct product testing, gauge advertising effectiveness, or determine the desires of their target market.

Click here to view a copy of the new RMS ViewPoint Panel Book!

RMS is a full-service market research firm located in Syracuse, NY. If you are interested in learning more about our research capabilities, please contact Sandy Baker, our Senior Director of Business Development & Corporate Strategy at SandyB@RMSresults.com or by calling 1-866-567-5422. Visit our website at www.RMSresults.com.

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