Category Archives: Market Research Tips

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  1. 3 Questions to Ask Before You Start Your Next Market Research Project

    Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the things that I love about market research is that it provides the opportunity to use many methods. Qualitative techniques like focus groups, in-depth interviews, observations, or intercept work. Or quantitative data like surveys or accessing secondary data resources. Then within the analysis, Read more

  2. RMS ViewPoint Panel: Helping You Make Better Decisions

    Article by Patrick Fiorenza, RMS Director of Research Analytics – Last month, I was finalizing a research report for a client. As I was reading through responses, one quote jumped out at me. To paraphrase, this individual stated, “The industry is rapidly changing, and companies need to modernize and continue to change with it.” The Read more

  3. Lessens in the Field: How to Conduct In-Depth Interviews

    Lessons from the Field: How to Conduct an In-Depth Interview

    Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the biggest “ah ha” moments for me as a researcher took place when I was sitting in a course about qualitative research. At that time in my career – I had already completed thousands of qualitative interviews, led focus groups, moderated sessions – Read more

  4. Market Research: In-House or Third Party?

    Article by Ryan Moore, RMS Research Coordinator – Knowing When to Conduct Market Research – Companies seek insights into their market environment to learn customer preferences and behaviors, market trends, and what competitors are offering. Conducting Market Research In-House – Conducting market research internally could increase the possibility of bias or unreliable results, but can Read more

  5. How Market Research Supports Your Grant Writing Initiatives

    We know how competitive grants have become and how essential they are to funding many organizations’ programs and initiatives. We strongly feel that organizations should have a market research-backed grant-writing infrastructure before new proposals or opportunities arise. Being prepared with an infrastructure will expedite the grant-writing process and allow grant writers and administrators to focus Read more

  6. Qualitative and Quantitative Research: Distinctions and Uses

    Article by Ryan Moore, RMS Research Coordinator At a Glance: What’s the Difference? – Qualitative research studies opinions and attitudes using non-numerical resources like interviews and observations. Quantitative research uses numerical data to find patterns. What is Qualitative Research? – used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. Qualitative Research Methods – Examples Read more

  7. The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 2 of 2

    Article by Patrick Fiorenza, RMS Director of Research Analytics One of the most popular blog posts on the RMS site describes the differences between qualitative and quantitative research. What if I told you there was a third approach to research? Mixed methods is a common approach in the program evaluation world to leverage the benefits Read more

  8. Understanding Feasibility Studies

    A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the Read more

  9. What Is An Intercept Survey?

    An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results Read more

  10. Have Your Customer’s Preferences Changed as a Result of COVID-19?

    Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer relations, but it also helps ensure you’re investing in the avenues your customers prefer and Read more

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