Category Archives: Market Research Tips

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Top Market Research Companies

    Blog Series: How To Choose The Right Market Research Vendor Part II

    The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the second post of a two-part series providing insider tips on selecting the right market research professionals. If you missed the first part, catch up by checking it out here. In the first part of this series, we covered the Read more

  2. How to conduct market research

    Blog Series: How To Choose the Right Market Research Vendor

    The following blog post was written by Erica Winters, Supervisor of Research Analytics. This is the first blog post of a two-part series providing insider tips on selecting the right market research professionals. Picture this — you’ve just been asked to lead your department’s efforts in solving [insert problem here]. Maybe you want to improve your Read more

  3. Build The Right Content Marketing Strategy

    Do These 3 Things to Create a Winning Content Marketing Strategy

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. A new year means a new opportunity to rejuvenate your content marketing strategy. At its most basic, content marketing is an outline that answers the ‘how’ and ‘why’ of your brand’s mission and content. Meant to guide your approach and Read more

  4. Insights in the Numbers

    You Have the Research, Now Turn the Numbers into Insights

    The following blog post was written by Josh Elander, Research Associate at RMS. While the numbers that result from a market research study can sometimes speak for themselves, it’s important to be comprehensive. Data should be thoroughly examined for valuable insights, and at the end of a project the findings should tell a story relevant Read more

  5. what type of research?

    Integrating Primary Research with Secondary Research

    The following blog post was written by Josh Elander, Research Associate at RMS. Data is everywhere these days. It’s nearly impossible not to encounter at least one form of it in the business world on a regular basis, whether you’re a client or market research supplier. But not all data is created equal – primary Read more

  6. Know Your Competitors

    The following blog post was written by Zach Shaw, Panel Associate at RMS. Knowing your competition is important, whether you’re starting a new business, revamping an old one, or rolling out a new service. Every good business plan should be created with their competitors in mind; it’s the best way to take a closer look Read more

  7. What is an IDI?

    The following post was written by Emily Palermo, Research & Social Media Associate at RMS. An in-depth interview (IDI) is a qualitative research method that gathers comprehensive information from stakeholders. Researchers often conduct IDIs in-person, over the phone, or via the web as it’s critical for the respondent and interviewer to be able to converse Read more

  8. survey fatigue

    3 Easy Ways to Fight Survey Fatigue

    The following post was written by Tal Gordon, former Intern at RMS. Surveying is a widely used primary research method when conducting a market research project. When creating, distributing, and evaluating a survey, it’s critical to take the participant experience into consideration, and it’s key to keep participants engaged to avoid survey fatigue. Survey fatigue Read more

  9. Market Research Acronyms Explained

    The following post was written by Tal Gordon, Intern at RMS. The market research industry is flooded with an abundance of phrases and lingo that is commonly used between businesses, employers, and clients. The use of acronyms in particular has gained in popularity, thanks largely due to the prevalence of social media usage, but also in Read more

  10. What Is An Intercept Survey?

    An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results Read more

Get A QuoteCall UsEmail Us