Tag Archives: In-Depth Interviews

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  1. What is an IDI?

    The following post was written by Emily Palermo, Research & Social Media Associate at RMS. An in-depth interview (IDI) is a qualitative research method that gathers comprehensive information from stakeholders. Researchers often conduct IDIs in-person, over the phone, or via the web as it’s critical for the respondent and interviewer to be able to converse

  2. Market Research Acronyms Explained

    The following post was written by Tal Gordon, Intern at RMS. The market research industry is flooded with an abundance of phrases and lingo that is commonly used between businesses, employers, and clients. The use of acronyms in particular has gained in popularity, thanks largely due to the prevalence of social media usage, but also in

  3. Transportation Client Satisfaction Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A school transportation organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct sales strategy research. The client wanted to better understand customer satisfaction and perception of services provided by the organization. The market research

  4. Arts Initiative Evaluation Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background:  Research & Marketing Strategies, Inc. (RMS) recently served as a project evaluator for a multi-year arts initiative. The arts initiative included a collaboration of arts organizations whose goal was to experiment with new programming and engage

  5. Tips for Conquering a Decline in Higher Education Enrollment

    This blog post provides an updated look on a previous blog post stating how market research can help address higher education enrollment challenges. Institutions are still trudging through slower growth in enrollment than they have experienced in the past. As projected in the previous blog post, the National Center for Education Statistics has again reported

  6. 4 Tips for Transcribing Open-Ended Responses

    In-depth interviews (IDIs) are an insightful qualitative research method that allows the researcher to tap into the mind of consumers. To keep costs down, many businesses choose to complete IDIs via telephone, rather than the more costly option of conducting the interviews in-person.  While telephone IDIs provide a cost advantage, the researcher loses the ability

  7. 5 Tips for Completing Great Research Interviews (IDIs)

    Conducting in-depth interviews (IDIs) is the ideal research method for getting highly detailed responses from key stakeholders. Research & Marketing Strategies, Inc. (RMS) knows that completing IDIs allows the interviewer to probe on respondents’ answers in order to gain detailed information on a given topic. Through the use of interview techniques, the researcher can delve

  8. 5 Steps to Improve Participation in Qualitative Research

    There are many crucial aspects to a good qualitative research project, including the moderator’s guide, design of the participation packet, and even the report that is delivered afterwards.  But all of those pieces of the qualitative puzzle are insignificant unless you can actually get a fair number of participants to show up for the focus groups and/or interviews.

  9. In-Depth Interviews (IDIs) | Provide Detailed and Comprehensive Findings

    First things first, you might be asking yourself what is an in-depth interview (IDI)?  An IDI is a conversation between a researcher and a single respondent with the purpose of exploring issues or topics in great detail.  The interviewer encourages participants to freely discuss their feelings and opinions, and probes on questions to gain insight

  10. Focus Groups & IDIs: Rich Sources of Information | Market Research

    This blog post was written by our guest blogger Mark Dengler, Owner & President of RMS. Wouldn’t it be great if we could read our customers’ minds? Well, the next best thing is to conduct qualitative market research. Focus groups and In-depth Interviews (IDIs) open a window to help us gain detailed and in-depth information about