Tag Archives: In-Depth Interviews

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  1. 5 Steps to Improve Participation in Qualitative Research

    There are many crucial aspects to a good qualitative research project, including the moderator’s guide, design of the participation packet, and even the report that is delivered afterwards.  But all of those pieces of the qualitative puzzle are insignificant unless you can actually get a fair number of participants to show up for the focus groups and/or interviews. Read more

  2. In-Depth Interviews (IDIs) | Provide Detailed and Comprehensive Findings

    First things first, you might be asking yourself what is an in-depth interview (IDI)?  An IDI is a conversation between a researcher and a single respondent with the purpose of exploring issues or topics in great detail.  The interviewer encourages participants to freely discuss their feelings and opinions, and probes on questions to gain insight Read more

  3. Focus Groups & IDIs: Rich Sources of Information | Market Research

    This blog post was written by our guest blogger Mark Dengler, Owner & President of RMS. Wouldn’t it be great if we could read our customers’ minds? Well, the next best thing is to conduct qualitative market research. Focus groups and In-depth Interviews (IDIs) open a window to help us gain detailed and in-depth information about Read more

  4. Market Research as a Tool for Organizational Change

    When people think about market research, they often think of it in terms of an organization looking outside itself for insights into their customers or markets. That is a large part of it, but an often overlooked (and sometimes feared) application of market research involves turning the lens around and looking inside your own organization. Read more

  5. 9 Reasons to Choose In-Depth Interviews (IDIs) | Market Research in Upstate NY

    This Bunker Blog post lists some of the benefits of doing qualitative research, in particular in-depth interviews (IDIs).

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