Tag Archives: Market Research Tips

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  1. Insights in the Numbers

    You Have the Research, Now Turn the Numbers into Insights

    The following blog post was written by Josh Elander, Research Associate at RMS. While the numbers that result from a market research study can sometimes speak for themselves, it’s important to be comprehensive. Data should be thoroughly examined for valuable insights, and at the end of a project the findings should tell a story relevant Read more

  2. Data Collection in this Digital Age

    Market Research: More Than Data Collection in this Digital Age

    The following blog post was written by Mark Dengler, President & Owner of RMS. Over the past several years, the market research industry has sought to identify relevant consumer data and turn that into decision-making, informational knowledge for clients. However, no longer is it sufficient to simply analyze data and answer questions like “Are my Read more

  3. Two Different Approaches for Consumer Product Feedback

    Case Study: Two Different Approaches for Obtaining Consumer Product Feedback

    The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more

  4. customer experience

    3 Tips to Elevate the Customer Experience

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Years ago, customer service got a little shifty. It wasn’t uncommon that you found yourself trying to communicate your billing issues via keypad and automated telephone systems. It also wasn’t uncommon to find yourself treated as just another number Read more

  5. what type of research?

    Integrating Primary Research with Secondary Research

    The following blog post was written by Josh Elander, Research Associate at RMS. Data is everywhere these days. It’s nearly impossible not to encounter at least one form of it in the business world on a regular basis, whether you’re a client or market research supplier. But not all data is created equal – primary Read more

  6. survey fatigue

    3 Easy Ways to Fight Survey Fatigue

    The following post was written by Tal Gordon, former Intern at RMS. Surveying is a widely used primary research method when conducting a market research project. When creating, distributing, and evaluating a survey, it’s critical to take the participant experience into consideration, and it’s key to keep participants engaged to avoid survey fatigue. Survey fatigue Read more

  7. Market Research Acronyms Explained

    The following post was written by Tal Gordon, Intern at RMS. The market research industry is flooded with an abundance of phrases and lingo that is commonly used between businesses, employers, and clients. The use of acronyms in particular has gained in popularity, thanks largely due to the prevalence of social media usage, but also in Read more

  8. The Similarities Between Market Research and Election 2016

    What does market research have in common with Election 2016? Besides the fact that we all are very passionate about our work, have great hair, and want our work to have a positive impact, market research professionals must often overcome similar obstacles to those the candidates are facing in this year’s Presidential election. More commonalities Read more

  9. What Does a Director of Research Analytics Do? A Day in the Life…

    The following blog post was written by Keith Chidsey, Director of Research Analytics at RMS. My name is Keith, and I am the Director of Research Analytics at Research & Marketing Strategies, Inc. (RMS).  I am a new face at RMS, though I have been working in the Market Research industry over 20 years with a Read more

  10. Market Research Can Help Meet DSRIP Goals

    The following blog post was written by Karen Joncas, a Healthcare Transformation Coordinator at RMS. Across the country, health care and community resource providers have joined together to transform our health care delivery systems, reducing the upward cost curve of Medicaid spending while ensuring access to appropriate, quality care. States have been given the opportunity to Read more

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