Tag Archives: Market Research Tips

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Do you want to be like Nike?

    The following blog post was written by Sara Cruz, Research Associate at RMS. What do many multi-million or multi-billion companies have in common? They truly know and understand their ideal customer. They see the value in learning everything possible about what they like, don’t like, want, don’t want, as well as their struggles, preferences, and Read more

  2. 9 Questions You Need to Know as a Business Owner

    The following blog post was written by Sara Cruz, Research Associate at RMS. Owning a business is not for the faint of heart, the meek, the uncertain, or the unwilling. Business owners are strong, bold, driven, committed, and resilient. Starting and growing a business takes a certain type of person, and creating a successful business Read more

  3. What makes a GREAT focus group facility?

    The following blog post was written by Sara Cruz, Research Associate at RMS. First, let’s define what a focus group facility means. A typical focus group facility is a space consisting of a customized setting. One example would be a conference room, where an observation room is connected to the focus group setting by a one-way mirror. The one-way mirror allows Read more

  4. Banking Preferences Research—Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A credit union recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness research. The bank wanted to better understand why some branches Read more

  5. Retail market research case study

    Retail Market Demand Research — Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential Read more

  6. Focus Group Commercials

    Did You Know Focus Groups Are Being Featured In Commercials?

    The following blog post was written by Sara Cruz, Research Associate at RMS. Have you seen this Domino’s commercial? Or this one from Febreze? Or this commercial from Chevy’s “Real people, not actors” campaign? Or this funny commercial advertising Snickers’ Peanut Butter Squared? Did you know you were watching a focus group in those commercials? Read more

  7. Customer Experience Research

    Client Experience Research — Case Study

    This following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and Read more

  8. most popular blogs

    New Year, #NewMR: Our Best Blogs of 2018

    The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As we gear up for 2019, now is the perfect time to look back at the market research trends of 2018 and discover which blog topics our readers found most helpful. Over the past year, our most popular blog articles covered Read more

  9. Improve Patient Engagement

    These 3 Tactics Can Improve Your Patient Engagement & Overall Scores

    The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As a CMS-approved CAHPS Survey provider and healthcare consulting research firm with over a decade of patient satisfaction surveying experience, it is our job and our goal as a survey vendor and consultant to provide our clients with the tools and Read more

  10. Community Health Assessment Guidelines

    Community Health Needs Assessment: Guidelines You Need To Know

    The following blog post was written by Mark Dengler, President of RMS. It’s hard to believe that it’s that time again — regulators are looking for New York counties and healthcare systems to update and refresh their local community healthcare priorities by conducting a Community Health Assessment (CHA). Additionally, many non-profit hospitals are also coming Read more

Get A QuoteCall UsEmail Us