Category Archives: Insights

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  1. Insights in the Numbers

    You Have the Research, Now Turn the Numbers into Insights

    The following blog post was written by Josh Elander, Research Associate at RMS. While the numbers that result from a market research study can sometimes speak for themselves, it’s important to be comprehensive. Data should be thoroughly examined for valuable insights, and at the end of a project the findings should tell a story relevant Read more

  2. Data Collection in this Digital Age

    Market Research: More Than Data Collection in this Digital Age

    The following blog post was written by Mark Dengler, President & Owner of RMS. Over the past several years, the market research industry has sought to identify relevant consumer data and turn that into decision-making, informational knowledge for clients. However, no longer is it sufficient to simply analyze data and answer questions like “Are my Read more

  3. Spring Cleaning Your Message

    The following post was written by Mark Dengler, President of RMS. Spring has arrived and with it, a new found energy to refresh and organize. Most associate “spring cleaning” with their homes and yards, but this season of renewal also signifies an ideal time to polish your organization’s marketing activities, strategy effectiveness and messaging. The Read more

  4. The Man, The Myth, The Millennial

    The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. It’s a common question, we hear it all the time from clients: how do we market to (and actually captivate) millennials – the now largest generation in the U.S. workforce? Stumble upon any informative, well known business website today and you’re bound to Read more

  5. New Product Launch Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization that creates outdoor gardening products partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a product perception study. The client wanted to test the market perception of several new product concepts. The market Read more

  6. 3 Lessons from the Sales Industry Any Businessperson Will Find Useful

    Recently, I attended the Central New York (CNY) Sales & Marketing Executives (SME) Valuable Sales & Lessons Techniques event. The event featured veterans from the sales industry who revealed key lessons from their professional experiences. Although I work in market research, it’s evident that these best practices are transferable to other industries. Below are three Read more

  7. How LinkedIn Can Boost Your Business

    The following blog post was written by Alexis Smith, Intern at RMS.     With over 400 million users, LinkedIn is the top professional social networking site and provides individuals and organizations with invaluable networking resources. Used correctly, LinkedIn can enhance organizations from both B2B and B2C viewpoints. Here are four reasons to why it’s Read more

  8. Trends in Higher Education

    Now that we’re settling into the first quarter of 2016, we are setting our sights on identifying industry trends to determine client priorities for the year ahead.  In working with our growing roster of higher education clients, our team has noticed a shift in the education landscape towards revitalization and streamlining strategies to accommodate the Read more

  9. 'Tis the Season!

    ‘Tis the season to be jolly! From our families to yours, Happy Holidays!

  10. 3 Things to Know About Gen Z in the Workforce

    The following blog post was written by Alexis Smith, Intern at RMS.     There’s a lot of hype about the impact of Millennials, those born in the early 1980s to 1993, in the workforce. The next generation to infiltrate and transform the workforce is Gen Z, those born between 1994 and 2010. According to Read more

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