Article by Patrick Fiorenza, RMS Director of Research Analytics – Conjoint Analysis is a tool to help determine how people value different features of a product or service. Conjoint Analysis can be used for product design, pricing strategies, market segmentation, or in a competitive analysis. Conjoint Analysis can help reveal purchasing behaviors as well as Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Two of the research methodologies that RMS often uses are Mystery Shopping and Shop-A-Longs. These are two very effective research methodologies, and when done right, can help brands best understand customer experiences and behaviors. When you hear the term “mystery shopping,” it doesn’t always mean Read more

Article by Katya Dashkevich, RMS Research Associate – The RMS team wants to share the results of our recent survey, which asked our nationwide ViewPoint panel members how they spent their summer vacations. Below are the findings from our survey, along with some tips and tricks about travel from our panel members. If you are Read more

Article by Susan S. Maxsween, MHSA – VP Healthcare Operations & Consulting Community Health Needs Assessments (CHNA) are essential for identifying and addressing the healthcare needs of communities. These assessments help healthcare organizations and public health agencies prioritize health issues, allocate resources effectively, and implement strategies to improve community health outcomes. At RMS Healthcare, we Read more

Article by Melissa Lewis, RMS Intercept Projects Supervisor – In the fast-paced world of market research, understanding consumer behavior is crucial. One of the most effective methods for gathering real-time data is intercept surveying. This approach allows researchers to capture insights directly from consumers in the moment, offering a snapshot of their thoughts, preferences, and Read more

Market research often lurks behind the scenes, yet its impact on businesses and communities is profound. To unravel the mysteries of this vital field, Cindy Clarke from PAC-B TV paid a visit to our corporate office and conducted a video interview with our own Sandy Baker, Vice President of Corporate Development. Below, is a summary Read more

If you are planning Focus Groups for your clients, let us help. CNY is a top test market in the country and we know how to find the right participants! SOME FOCUS GROUP BEST PRACTICES The Importance of Participant Selection Choose participants that represent the greater demographic and are comfortable expressing their views. The Selection Read more

Article by Analytics Staff – “We need organizations that can serve the underserved individuals in our community and continue to support and develop programs that can allow these individuals to live their best lives.” A prominent provider of services to individuals with developmental disabilities in Onondaga County, New York, collaborated with Research and Marketing Strategies, Read more

Article by Patrick Fiorenza, RMS Director of Research Analytics – Released today, the CNY 2024 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2023 and outlines opportunities and challenges for 2024 based on insights from industry leaders across our region. This year, the findings suggest a very positive outlook from Read more

It’s hard to believe that we are fast approaching the end of 2023 and what a year it has been! If you are new to our blog, Welcome! We look forward to you joining us on an informative journey as we continue to delve into the latest trends and invaluable insights in market research. And Read more