When budgets get tight and businesses need to get answers fast, many will immediately jump to a survey or other form of quantitative design. Decision-makers just don’t have the time to wait for a lengthy process of in-depth interviews (IDIs), focus groups, or shop-alongs. The trade-off of a lengthier and more in-depth study does not outweigh Read more

Strategic communication during a crisis is essential. During this time, stakeholders are looking for confirmation that the company or person has his or her best interests in mind. If the crisis is not handled well, the company or person will fight to get its stakeholders back. Here are 3 characteristics of good crisis communication for your company: 1) Quickness – First, Read more

This blog post was written by Emily Palermo, ViewPoint Panel Coordinator for Research & Marketing Strategies (RMS) and one of our resident Gen Ys. Generation Ys, also known as millennials, are individuals who were born in the 1980s to the 2000s. They are an important segment of our population since it consists of over 80 Read more

Of all the techniques used in quantitative market research, weighting can be one of the most useful…and one the trickiest to apply properly. Among the various weighting approaches available, rim weighting is an especially valuable addition to the researcher’s toolbox. The “rim” in rim weighting comes from the acronym for Random Iterative Method. The name may sound Read more

I came across an article publicized on Inc.com titled “Market Research is Overrated” written by Paul Brown, a best-selling author for a number of business books. The article discusses the value of market research and how listening to the market, and not market research, may be the most important predictive factor of how well your new Read more

This blog post is a case summary of a recent mall intercept project completed by Research & Marketing Strategies (RMS). RMS specializes in mall intercept studies across many different states. If you are interested in conducting a survey with a mall intercept company, contact our Business Development Director Sandy Baker at SandyB@RMSresults.com or by calling Read more

Yesterday in the Research Bunker, I posed this question to our two analysts: “In your opinion, has convenience sampling overtaken random sampling as the preferred method of sampling in quantitative research?” Working in market research and on surveys daily, sampling methodologies become a key piece to answering our insights puzzles for our clients. Depending on Read more

This blog post was written by our guest blogger, Brendan Keogh, ViewPoint Panel Coordinator at Research & Marketing Strategies (RMS). Brendan shares his time between RMS and being a full-time student at SUNY Oswego. As a college student living off campus with a job at RMS, I always try to find a way to save a few Read more

Last Thursday I attended a webinar hosted by Quirks Marketing Research Review in conjunction with Radius Global. The title of the webinar was Data Security and Privacy: The Opportunity to Differentiate Your Brand With Today’s Consumers. Much of the discussion centered around the importance of data security and privacy of information among consumers and where it Read more

In addition to working as an analyst at RMS, I am an adjunct faculty member at the SUNY Oswego School of Business. This semester, I am teaching a section of a course called Marketing Principles. One great thing about teaching an introductory course is that it requires me to think a lot about the basics Read more