This article was written by our guest blogger Mark Dengler, President and Owner of Research & Marketing Strategies (RMS) and it will be featured in the upcoming edition of the RMS Newsletter.
Researchers all agree that telephone surveys are one of the best means for collecting primary data from targeted population segments. They provide for real-time, two-way communication and give a personalized sense of engagement. On the flip side, they typically are quite expensive with a typical cost ranging from $25-$30 per completed interview excluding other research costs such as survey design and analysis. Over the past couple of years, we have been able to accommodate the benefits of using a telephone survey in a unique application we call a “Quick Pulse Survey,” which produces fast results.
What is a “Quick Pulse Survey?” A “Quick Pulse Survey” is a telephone survey that lasts no more than three- to five-minutes in length. It typically consists of 10 to 12 close-ended questions with one open-ended inquiry. The survey has a very quick turn-around from design to report. The entire process can be done within a two- to three-week timeframe. Furthermore, it can provide a statistically reliable sampling, which means your results are accurate. Moreover, it provides a means to reach out to your target market in a proactive, credible manner that shows participants that you care about their input. Finally, the Quick Pulse survey tool has a fixed, low-cost of approximately $5,000. This means a total project fee that is less than half the traditional costs associated with telephone interviewing.
Do you have questions that you need answered for your business and don’t have a large budget? A Quick Pulse survey might be the right solution for you. Contact our Business Development Director Sandy Baker at SandyB@RMSresults.com or by calling 315-635-9802 to discuss.
[…] TMRE Takeaway 6 – New Market Research Trends Emerging. I thought the keynote speaker at 9:00 AM this morning (Phillip Chambers, SVP Global Insights at PepsiCo) was the most insightful and relevant keynote speaker so far at TMRE. He touched on a variety of trends and topics in market research and his presentation was titled Demise or Rebirth: A Moment of Truth for the Market Research Industry. He mentioned the survey research industry is a $40B industry worldwide with $10B being spent in the United States. He also stated a growing trend of “humans running away from market research.” He stated that “anyone and everyone is doing surveys” so consumers are overwhelmed with these constant requests to participate. As a result, response rates are collapsing at a historic rate. He also touched upon a new market research trend being used by Google called “bit research.” Bit research is a short two question survey sent out to a large number of people which generates 300,000+ completes in less than an hour. How is that for a “Quick Pulse Survey?” […]
[…] Quick Pulse Telephone Survey – What is a quick pulse survey? Quick pulse surveys are designed to gather immediate feedback through a short 3-5 minute 10-15 […]
[…] closed account survey project, RMS utilized its in-house call center (QualiSight) to administer a Quick Pulse Telephone Survey (3 to 5 minutes) among a sampling of the bank’s former retail checking account customers who […]
[…] Company XYZ with an ROI for its advertising, RMS customized a quick pulse telephone survey script. What is a quick pulse telephone survey? Click here to find out. The survey lasted approximately 5 minutes and a random sampling of households in the primary […]
[…] telephone survey within the expected primary market area (PMA) of the proposed dinner theater. What is a quick pulse telephone survey? Click here. The quick pulse survey inquired about likelihood to visit the area and how the availability of a […]
[…] 4) What is the best time to send an online survey? According to Lightspeed Research and this study, the best time to send an online survey is Monday in the afternoon or early evening (around 2:30 PM or 5:30 PM). Another rule of thumb that Bax Interaction Limited suggested when creating online surveys was to limit the length to 30 questions or less for online and 4 pages or less for mailed surveys (which can honestly still be cumbersome for a lot of respondents). Maybe it’s time to use RMS for a quick pulse survey instead? […]
[…] address these needs, RMS used a quick pulse member telephone survey. The quick pulse survey was designed to be inexpensive ($5,000 or less), easy (10-12 questions […]
[…] Satisfaction Data – Many companies collect satisfaction data, but ultimately don’t do anything to aggregate and analyze it. This is a great place to start for understanding customer satisfaction. This can be collected through a simple customer comment box, survey posted on your website, or through a Quick Pulse telephone survey. […]