Tag Archives: Surveys

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  1. Have Your Customer’s Preferences Changed as a Result of COVID-19?

    The following blog post was written by Erica Winters, Manager of Research Analytics at RMS. Have customer needs changed? This is a common question that is differentiating the businesses who thrive from those who do not during this time of change. Understanding evolving consumer preferences following COVID-19 is not only important in terms of customer Read more

  2. Back to School Survey Word Cloud

    Tis’ the season of going back to school. For parents and kids alike, there’s a genuine mixed bag of emotions that go along with that big day in September. Based on a recent survey our team at RMS conducted, parents across the states shared what it takes to become back to school-ready (view the full Read more

  3. 5 Reasons You Should Hire a Professional Market Research Firm Instead of Conducting Market Research In-House

    The truth is, you are completely capable of conducting your own market research in-house. For example, if you have questions regarding your company’s image, products or services, you could create a survey and email the survey to your current client list requesting they participate. If you are curious about a new product or service you Read more

  4. Member Preferences Research—Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A local casino recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct member preferences research. The casino wanted to better understand its members perception of the brand, member benefits, identify casino member reward preferences, and Read more

  5. Banking Preferences Research—Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A credit union recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness research. The bank wanted to better understand why some branches Read more

  6. Retail market research case study

    Retail Market Demand Research — Case Study

    The following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A regional retailer recently partnered with RMS to conduct market demand research. The retailer wanted to better understand the consumer perception of its brand, understand the potential Read more

  7. Customer Experience Research

    Client Experience Research — Case Study

    This following blog post was written by Erica Winters, Manager of Research Analytics, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  An insurance brokerage and benefits firm recently partnered with RMS to conduct client experience research. The client wanted to better understand their client experiences, interests, and Read more

  8. most popular blogs

    New Year, #NewMR: Our Best Blogs of 2018

    The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As we gear up for 2019, now is the perfect time to look back at the market research trends of 2018 and discover which blog topics our readers found most helpful. Over the past year, our most popular blog articles covered Read more

  9. Improve Patient Engagement

    These 3 Tactics Can Improve Your Patient Engagement & Overall Scores

    The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer. As a CMS-approved CAHPS Survey provider and healthcare consulting research firm with over a decade of patient satisfaction surveying experience, it is our job and our goal as a survey vendor and consultant to provide our clients with the tools and Read more

  10. MIPS QPP Improvement Activities

    Patient Satisfaction Surveying Can Earn MIPS Points

    The following blog post was written by Susan Maxsween, Vice President of Healthcare Operations & Consulting at RMS. Positioning your practice to succeed in our ever-changing landscape of patient care delivery is vitally important. One means to achieve alignment with MIPS quality improvement activities is to attest to patient satisfaction surveying. This is an activity Read more

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