An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results Read more
Category Archives: Survey Results
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What Is An Intercept Survey?
What is a Pulse Survey?
The following blog post was written by Sara Cruz, Research Analyst at RMS. A pulse survey is a brief survey that can be utilized online or via telephone. When administered online the survey is typically 10–12 questions and has mostly closed-ended questions. A pulse survey can be completed in 2–3 minutes online and when conducted Read more
Back to School Survey Word Cloud
Tis’ the season of going back to school. For parents and kids alike, there’s a genuine mixed bag of emotions that go along with that big day in September. Based on a recent survey our team at RMS conducted, parents across the states shared what it takes to become back to school-ready (view the full Read more
Butter, Beef Sundaes & ZZ Top: The Annual New York State Fair Survey Results Are In!
The following blog post was written by Maggy Stewart, Marketing Coordinator & Graphic Designer at RMS. View the infographic here. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS), fairgoers have a lot to be excited about this year. With 87 percent of survey respondents planning to Read more
3 Reasons You Should Really Take That Patient Satisfaction Survey
The following blog post was written by Christine Benn, Business Development Coordinator at RMS. In a world where we seem to be inundated with surveys (like receipt surveys and purchase experience emails), which ones are worth filling out? Believe it or not, your healthcare provider’s patient satisfaction survey is one survey that’s well worth your Read more
It’s in the Cards: Turning Stone Voted Favorite CNY Casino, Del Lago Trips Planned According to Recent RMS Survey
The following blog post & infographic was written & designed by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here According to a recent poll of Central New York residents conducted by Research & Marketing Strategies, Inc. (RMS) using the RMS ViewPoint panel, the majority (59 percent) of respondents voted Turning Read more
The Annual RMS New York State Fair Survey Results Are Here. How Did You ‘Fair’?
The following post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here. Picking up ‘Great’ vibrations: majority of Central New Yorkers enjoyed the new layout and are most excited for The Beach Boys—and (gasp) there’s a new favorite food, RMS NY State Fair survey shows. According to a Read more
2016 RMS Election Survey Results
We recently conducted a 2016 election survey amongst our RMS ViewPoint Research Panel, as well as Central New York residents. Respondents were not asked who they would be voting for, however, they were asked about their overall impression of the elections. Below is a summary of some of the results. RMS is a full-service market Read more
NYS Fair – Ending the Summer on a Great Note
The following post was written by Maggy Stewart, Graphic Designer and Marketing Coordinator at RMS. According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. using the RMS ViewPoint panel, 62 percent of survey respondents plan to go to the State Fair one or two times this year. With 98 percent Read more
Central New York is Buffalo Bills Nation
Twenty-one percent of Central New Yorkers rank the Buffalo Bills as their favorite National Football League (NFL) team, according to a new RMS ViewPoint poll of Central New York panel members. Close behind, 17 percent of Central New Yorkers favored the New York Giants, and the New York Jets came in third at six percent. Read more