Category Archives: Central New York Market Research

  1. The Results are in! 5 Themes from the 2024 Best Places to Work Employee Engagement Survey

    Article by Patrick Fiorenza, RMS Director of Research Analytics – For the past 12 years, RMS has partnered with the CNY Business Journal to conduct the CNY Best Places to Work competition. This year was one of the most competitive years ever! We had a record number of submissions, which resulted in very high employee Read more

  2. Non-Profit Case Study: How Data Can Help Define Outreach Strategies

    Article by Molly Burke, RMS Research Analyst – Introduction: A regional non-profit organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct primary market research about community awareness and understanding regarding issues related to Lyme disease and tick-borne illnesses prevalent within the region. The client wanted to gain insight on how they could Read more

  3. RMS Proudly Continues Partnership with CenterState CEO on 2023 Economic Forecast Report

    This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY.Released this week, the 2023 Economic Forecast Report by CenterState CEO is a source of strategic insight on regional, state, and national economic trends based on insight from industry leaders across the Central Read more

  4. RMS Fortifies CenterState CEO’s 2022 Economic Forecast

    This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY. Click here, to download the CenterState CEO 2022 Economic Forecast Report Released last week, the 2022 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2021, and outlines Read more

  5. Market Research in Times of COVID-19

    Within the last few months of the COVID-19 virus impact, consumers and business owners, alike, have been faced with a rapidly changing world that has affected every aspect of their lives—market research included. With the addition of shelter-in-place orders, there is a noticeably positive shift in response rates for market researchers. The RMS team has Read more

  6. RMS Research Featured in CenterState CEO’s 2020 Economic Forecast Report

    This blog post summarizes a recent project completed by Research & Marketing Strategies, Inc. (RMS) in conjunction with CenterState CEO in Syracuse, NY. Download the 2020 CenterState CEO Economic Forecast Report PDF here. Released last week, the 2020 Economic Forecast report by CenterState CEO identifies trends that impacted the economy throughout 2019, and outlines opportunities Read more

  7. How Market Research Can Help You

    The following post was written by Josh Elander, Research Associate at RMS. Jumping into the world of market research can be a daunting idea, especially when your business isn’t accustomed to the research process. A great market research firm will be able to customize the project to suit the needs of your business, and help Read more

  8. Hospital Revenue Management In-Depth Interviews – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A consulting company recently partnered with RMS to conduct hospital revenue management research. The client wanted to better understand the hospital merger/acquisition process as Read more

  9. Three Easy Tips to Get the Most out of Your LinkedIn Profile

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Picture this: you’ve been making the move on a prospective client, trying to get your foot in the door, and you’ve finally been able to reach them over the phone or in person. Their time is extremely limited, and you’ve Read more

  10. Central New Yorkers Are In The Holiday Spirit!

    According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS) ViewPoint, 24% of individuals purchase 10 to 12 gifts this holiday season, with 21% purchasing for 7 to 9 people, and 19% for both 4 to 6 and more than 15 people. When it comes to starting their Read more

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