Within the last few months of the COVID-19 virus impact, consumers and business owners, alike, have been faced with a rapidly changing world that has affected every aspect of their lives—market research included.
With the addition of shelter-in-place orders, there is a noticeably positive shift in response rates for market researchers. The RMS team has been busy been working from home and conducting a wide variety of market research projects remotely. All in-person focus groups are obviously on hold, so we are now conducing them online, which are very effective and successful.
Survey response rates are also up as people are able to be more engaged in participating in surveys and interviews, so that has been good for our clients and for the end results.
Initial data shows:
- Increased pickup and completion rates for remote call center calls and online surveys.
- Increased need for communication and need to be heard by respondents—market research enables them to share their experiences and opinions with another person.
- Decreased amount of junk mail being received—email surveys are being opened, completed, and returned.
One New York Times article states, “Executives at a number of firms across the country said in interviews that not only are more people willing to answer the phone to unknown callers these days [during COVID-19], but that those who do agree to be interviewed are more likely to stay through the end of the conversation. This has led to an increase in productivity rates of roughly 25%.”
At Research & Marketing Strategies, Inc. (RMS), we understand the mirage of challenges you are facing as you guide your team and clients through this tumultuous time. And we are here to support you.
It has never been a better time to reach out to your employees, your clients, and your potential markets. Let them know you care, find out what they need, listen to what’s important.
We provide an array of services, including: telephone surveys, email and SMS communications, web-based / online surveys, remote / online focus groups, data analysis, panel research, digital community outreach, and more.
Make a smart decision based on good information. Be ready for the next phase of business with real data!
If your team has a market research project in the works, let’s connect. Contact our Vice President of Corporate Development, Sandy Baker at SandyB@RMSresults.com or call 1-866-567-5422. Zoom video calls can also be scheduled if you’d like to see a friendly face!
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