Tag Archives: research

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  1. RMS is Hiring a Market Research Analyst

    Article by Patrick Fiorenza, RMS Director of Research Analytics – RMS is happy to share that we are again expanding our team and looking to hire a Research Analyst to join our Analytics team. The entire team at RMS would welcome the chance to review your resume and explore you joining RMS. This is your Read more

  2. Lessens in the Field: How to Conduct In-Depth Interviews

    Lessons from the Field: How to Conduct an In-Depth Interview

    Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the biggest “ah ha” moments for me as a researcher took place when I was sitting in a course about qualitative research. At that time in my career – I had already completed thousands of qualitative interviews, led focus groups, moderated sessions – Read more

  3. RMS CASE STUDY: Healthcare Employee Satisfaction

    Article by Molly Burke, RMS Research Analyst Introduction: A medical specialty center recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct an employee satisfaction study. The client wanted to learn more about their workforce and overall employee experience. The survey was administered at each of the client’s 5 locations, as well as their Read more

  4. RMS Case Study: Making Your Satisfaction Survey Matter

    Article by Ryan Moore, RMS Research Coordinator Our client wanted to know: How can we improve our workplace culture and best support our staff? When a large medical facility partnered with RMS to conduct an employee satisfaction survey, its goal was to assess the needs and values of those employed across nearly a dozen offices Read more

  5. RMS CASE STUDY: Higher Education – Image Awareness & Perception

    RMS CASE STUDY: Higher Education – Image Awareness & Perception

    Article by Molly Burke, RMS Research Analyst Introduction: A community college located in New York recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research about their image and brand awareness within the community. The client wanted to explore what the community thought about the programs and services they offer, as well Read more

  6. 5 Topics to Explore in Your Next Employee Engagement Survey

    Many of the forward-looking clients RMS works with are conducting employee engagement surveys to improve their current workplace culture and be proactive to the challenges they face in a quickly changing work environment. There is no denying that the workplace looks and feels fundamentally different than just a few years ago. Much of the work Read more

  7. Intercept Surveys Done Right: Tips for Achieving Meaningful Results

    Article by Ryan Moore, RMS Research Coordinator At a glance: What are Intercept Surveys? – A method of getting contextual, immediate feedback from participants in real-time environments. Keep it Short – Try to design the survey so that you can get useful feedback in a short period of time (Ideally 5 minutes or less). Adaptability Read more

  8. Qualitative and Quantitative Research: Distinctions and Uses

    Article by Ryan Moore, RMS Research Coordinator At a Glance: What’s the Difference? – Qualitative research studies opinions and attitudes using non-numerical resources like interviews and observations. Quantitative research uses numerical data to find patterns. What is Qualitative Research? – used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. Qualitative Research Methods – Examples Read more

  9. The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 2 of 2

    Article by Patrick Fiorenza, RMS Director of Research Analytics One of the most popular blog posts on the RMS site describes the differences between qualitative and quantitative research. What if I told you there was a third approach to research? Mixed methods is a common approach in the program evaluation world to leverage the benefits Read more

  10. The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 1 of 2

    Article by Patrick Fiorenza, RMS Director of Research Analytics Program Evaluation and market research are closely related, some might call them second cousins. Perhaps a better analogy is that they could be siblings, where market research is the rambunctious middle child and program evaluation is the rule-following first child. Working in both fields, there is Read more

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