Category Archives: Education

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  1. Higher Education—Budgets, Enrollment, Technology…Oh My!

    The following blog post was written by Erica Winters, Manager of Research Analytics at RMS. We’re officially in the heart of “back-to-school” season, and it’s shaping up to be another busy year in higher education. College and Universities nationwide continue to grapple with lean budgets, a decline in enrollment, and rising expectations among prospective students Read more

  2. Gearing Up for Going Back to School

    In a recent survey to parents, conducted by our team at Research & Marketing Strategies, Inc. (RMS), it was discovered that going back to school has its share of perceived ups and downs. With everything that goes into getting prepared for the new school year, we were eager to find out where parents across the Read more

  3. Higher Education Enrollment Process Research – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution recently partnered with RMS to conduct enrollment process research. The client wanted to better understand the follow up, efficiency, and Read more

  4. The Age of Digital Learning in Higher Education

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist at Research & Marketing Strategies (RMS).  In recent years, we’ve seen an expanding popularity in digital education options provided in higher education. This growth is due in part to increasing interest among students, as well as skyrocketing tuition prices, and Read more

  5. Higher Education Academic Program Feasibility Research – Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution in the Northeast partnered with Research & Marketing Strategies, Inc. (RMS) to conduct initial feasibility research regarding two potential academic Read more

  6. K-12 District Perception and Public Opinion Research

    During the fall, we see an uptick in research on district perception and public opinion from our secondary education clients. It’s common for school districts to gauge the community’s perception on proposed curriculum, budget, and instructional changes prior to the public vote the following spring, or prior to implementation. By conducting the research, the district Read more

  7. 2016 Trends in K-12 Education

    The K-12 education environment has faced a fair share of upheavals over the last several years, and 2016 has proven to be no different. We’re noticing a shift towards student centered learning standards, a focus on personalized teacher professional development, and a realignment of curriculum to address the changing work environment. More details on each Read more

  8. K-12 Client Satisfaction Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization that provides services to K-12 school districts recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a customer satisfaction survey. The client wanted to better understand satisfaction and perception of services provided by Read more

  9. Q2 Trends in Higher Education

    For this second installment in the higher education trends series, we revisited industry trends to determine client priorities for the remainder of 2016.  We’ve noticed interest among our higher education clients in digital investments, predictive analytics, stackable certificates, and prioritizing student retention. Through our research and interactions with clients, we’ve compiled a list of trends Read more

  10. Higher Education Competitive Analysis Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Following the completion of an occupational supply and demand research project, a higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a competitive analysis. The client wanted to better understand the Read more

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