Category Archives: Education

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  1. How Market Research Can Help Your School District

    The following post was co-written with Hilary Ranucci, Business Development Coordinator at RMS. Colleges and Universities are no stranger to market research, but we’ve noticed an uptick in K-12 school districts seeking market research services. To make the most informed decisions about your school district, you should have a strong understanding of your community, both Read more

  2. Adult Learner Program Interest—Higher Education Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: A community college in New York State partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding adult learner program interest and geographic preference for one of the institutions two locations. The client wanted to Read more

  3. Trends in Higher Education

    Now that we’re settling into the first quarter of 2016, we are setting our sights on identifying industry trends to determine client priorities for the year ahead.  In working with our growing roster of higher education clients, our team has noticed a shift in the education landscape towards revitalization and streamlining strategies to accommodate the Read more

  4. Occupational Supply and Demand Research | Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).     Background: A higher education institution in Maryland partnered with Research & Marketing Strategies, Inc. (RMS) to conduct occupational supply and demand research related to two potential graduate-level academic program offerings. The college wanted to better understand the Read more

  5. K-12 Community Perception Research | Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, Baldwinsville Central School District (BCSD) partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a stakeholder community perception study to explore learning concepts and identify the district’s strengths and areas of opportunity. Approach:  RMS Read more

  6. Higher Education Satellite Location Feasibility | Case Study

    This blog post is a summary of a recent higher education project completed by Research & Marketing Strategies, Inc. (RMS). Background: In Spring 2015, a New York State higher education institution partnered with Research and Marketing Strategies, Inc. (RMS) to conduct a feasibility study to determine whether enrollment demand supports the development of (a) satellite education Read more

  7. Higher Education Brand Awareness and Marketplace Positioning

    It’s that time of year again, students and professors are getting settled in to a new semester of college, and administrators are coming up with solutions to help their institution stay ahead of the competitive curve. Standing out among the crowd is a constant struggle for many institutions that are grappling with recent trends – Read more

  8. How to Measure Student Satisfaction

    Attrition is a growing concern among higher education institutions. Students are no longer starting and completing their college education at one institution, and competition is on the rise to keep them engaged.  According to the National Center for Education Statistics, 33% of first-time college freshmen will not return to the same institution for the following academic year.1 Read more

  9. Trending in Higher Education: A Boom in Online Academic Programming Interest

    Post-secondary online academic offerings are certainly not a new concept. The topic has, however, crossed our radar more frequently over the last year than in the past. With college enrollment numbers on the decline, administrators are angling for ways to combat rising costs and garner renewed interest among prospective populations. It’s no secret that the Read more

  10. Tips for Conquering a Decline in Higher Education Enrollment

    This blog post provides an updated look on a previous blog post stating how market research can help address higher education enrollment challenges. Institutions are still trudging through slower growth in enrollment than they have experienced in the past. As projected in the previous blog post, the National Center for Education Statistics has again reported Read more

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