At RMS, we often hear the question, “How does signing up for a research panel benefit me?” Many individuals underestimate the profound influence surveys, focus groups, and secret shoppers can have on the services and products we encounter daily. Companies frequently turn to market research to fine-tune their offerings before launch, gaining insights into consumer needs and preferences. This, in turn, enables them to tailor their goods and services to better serve their clientele.

By becoming a member of a research panel, you play a pivotal role in shaping the decisions of local, regional, and even global businesses, ultimately leading to the creation of improved products and services. Here’s a closer look at the various research opportunities available through the RMS ViewPoint Research Panel:


As an RMS ViewPoint member participating in surveys, you’ll receive online questionnaires via email designed for quick and easy completion. Your input helps companies gain a comprehensive understanding of their target audience, including demographics, purchasing motivations, brand preferences, and more. By sharing your insights, you directly influence strategic decisions regarding product development, pricing, distribution, marketing strategies, and beyond. Plus, most surveys offer the chance to enter a raffle for enticing rewards, ranging from trending products to cash and event tickets.

Focus Groups

Focus groups provide a platform for qualitative research, fostering guided discussions between moderators and participants to gather opinions on specific topics. Whether at the inception or culmination of research initiatives, focus groups offer invaluable insights that shape the trajectory of products and services. Participants typically receive cash incentives ranging from $50 to $200 for their time and input.

Secret Shoppers

Secret shoppers delve into customer-company interactions, tasking participants with collecting data to enhance products and services. Mystery shoppers evaluate various aspects such as displays, pricing, store layout, staff interactions, and customer service, providing valuable feedback to RMS. Their insights enable companies to make informed decisions that enhance the overall customer experience. Mystery shoppers recruited through RMS ViewPoint are duly compensated for their contributions, offering a rewarding opportunity for retail therapy enthusiasts.

Participating in a research panel directly impacts the quality and relevance of the products and services we encounter daily. If you’re eager to share your opinions and stay informed about research opportunities, register for RMS ViewPoint—it’s quick, easy, and free. Click HERE to get started!

See why our RMS ViewPoint Research Panel is so powerful—VIEW OUR PANEL BOOK.

Relational RMS Blog:

RMS ViewPoint Panel: Helping You Make Better Decisions

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Call us today, to see how we can help your organization.

Interested in conducting a market research project with RMS?

Contact our Vice President of Corporate Development, Sandy Baker at or call 1-866-567-5422.

About RMS

Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. They conduct surveys, focus groups, mystery shopping, studies and analysis. Each project is customized and gets personal attention by the best in the business. RMS has a reputation for getting results and offers an independent means to conduct telephone, on-line and mail surveying, In-depth interviews, intercept interviews, and participant recruitment as well as focus group hosting through QualiSight, its onsite call center and focus group facility. Taking advantage of the region’s reputation for being a great market study barometer, RMS recruits and moderates for focus groups, community forums and town meetings.