This blog post was featured in the December 2013 edition of the RMS Newsletter written by our President Mark Dengler. A popular trend in the market research world is the use of big data for more effective decision making. The idea here is to use available data, many times collected by the company itself, and turn Read more

This article was featured in the latest edition of the Baldwinsville Messenger Our Town edition. It was written by our Communications Coordinator Lori Lichorobiec of Research & Marketing Strategies (RMS). As the holiday shopping season approaches, momentum is high as eager shoppers gear up to take advantage of the holiday sales and be the first in Read more

During a presentation last week from Vance, our Senior Analyst and co-author on the Bunker Blog, a new term was brought to my attention. While I’ve always understood the concept of homophily in market research, I was never aware of the term that was used to describe it. Homophily means literally “love of the same.” Social Read more

For general quantitative research with a large scope, how likely are you to recommend online panel research to your clients and why or why not? My answer is a very firm and definite “It depends!” Online panel research can be a very appropriate option for some studies under the right conditions. Here are a few Read more

This blog post is a case study on a recent product testing research project completed by Research & Marketing Strategies (RMS) in Syracuse, NY. Background: Recently, a start-up company partnered with Research & Marketing Strategies Inc. (RMS) to conduct new product concept research and product testing. The client wanted to learn more about potential usage, interest, marketing sources, and Read more

This blog post was written by our guest blogger, Marc Bovenzi, Business Development Associate at Research & Marketing Strategies, Inc. (RMS). Marc started at RMS a few months ago and wanted to share 5 things he’s learned about market research while working with the business development team here at RMS. 1. Market Research is more than Read more

Background: A local organization in the area recently received a grant and was looking to partner with Research & Marketing Strategies (RMS) to gather information and estimate the economic impact of a recent festival held in the region. The study specifically wanted to address: (1) how the patrons learned of the event to guide future marketing Read more

This blog post was written by our guest blogger, Alyssa Dalrymple, summer intern at Research & Marketing Strategies (RMS) here in Baldwinsville, NY.  Well, as difficult as it is to believe, this will be my last blog entry as I begin the final week of my internship here at RMS, a market research firm in Read more

Any job that a person does for a long time will inevitably start to seep into their personality and affect, at least in small ways, how they behave in their personal lives. At least I’ve found that to be the case with me. I’ve been working in market research for 15 years, ten of which Read more

If you’ve seen the hit Netflix exclusive series called House of Cards, what you’re watching is largely a product of big data.  If you haven’t seen it, at least there is a good chance you’ve probably heard of it. Netflix is a great example of the collection and use of big data due to the Read more