Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY, recently completed an online survey using its panel of more than 1,500 members across the country. The survey consisted of five questions related to air fresheners and gender preferences. If you are interested in signing up for our research panel and getting paid for your opinions, click here to register.
The panel survey asked the following questions to our members:
- Which gender do you believe is more concerned with the overall condition of their vehicles?
- Which gender do you believe is more concerned with the interior of their vehicles?
- Which gender do you believe would be more likely to purchase an air freshener for their vehicle?
- Which types of car air fresheners do you normally purchase?
- If you could create any new car air freshener fragrance, what would it smell like?
Here are some key findings from the panel survey conducted with RMS (written by Chris Coville, Senior Research Associate at RMS):
- Among the survey respondents who use air fresheners, hanging car air fresheners were the most popular type. Vent clip air fresheners were the second most popular type.
- Home air fresheners are utilized by 74 percent of the survey respondents, while vehicle air fresheners are utilized by 51 percent of the survey respondents. Eighteen percent of the survey respondents stated they do not normally purchase air fresheners.
- The overall perception among survey respondents was that men care more about the overall condition of the car, while women care more about the car’s interior and would be more likely to purchase an air freshener for the vehicle. These perceptions were the same among both male and female respondents.
- Some of the fresh new scent ideas suggested by members: Baby Powder, Bananas, Coffee, Cotton Candy, Freshly Cut Grass, Leather and Wintergreen.
Below is a dashboard summary of the results (created by Vance Marriner, Senior Research Analyst at RMS):
Wondering if you should embrace panel research? Click here to read a past blog post that discussed the topic. Also, here are five benefits to panel research. If you are interested in renting the RMS panel for your market research, please contact Sandy Baker, our Director of Business Development, at SandyB@RMSresults.com or by calling (315) 635-9802.