Article by Patrick Fiorenza, RMS Director of Research Analytics – Two of the research methodologies that RMS often uses are Mystery Shopping and Shop-A-Longs. These are two very effective research methodologies, and when done right, can help brands best understand customer experiences and behaviors. When you hear the term “mystery shopping,” it doesn’t always mean Read more

Mystery shopping is a popular research method used to gather feedback from an audience. It’s common for mystery shopping to be conducted in-person, but can also be conducted via phone or by making online inquiries. Mystery shopping is not solely used for retail research, as it is commonly known for. During a mystery shop, a Read more

This blog post discusses 4 tips for mystery shopping. Research & Marketing Strategies (RMS) is a market research company in Syracuse NY that offers mystery shopping services in several regions.

This post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS), a market research firm in Syracuse, NY. What is mystery shopping or secret shopping? Mystery shopping can come in all forms – from phone calls, online inquiries and most commonly, in-person visits. Typically, a script or checklist of Read more

We’ve covered mystery shopping before in a number of different posts.  Those blog posts defined mystery shopping as a market research service designed to measure the quality of customer service or gather specific information about products and services.  Mystery shopping accomplishes that by sending a trained secret shopper into a facility or storefront to evaluate their Read more

George from the RMS Research Bunker summarizes mystery shopping/secret shopping services, if your business can use it, and what you can learn from it.

Looking for mystery shopping services in Central NY? RMS offers a full range of market research services including mystery shopping. This post discusses a little bit about how it works and why it is a growing trend in the industry.