As any market research firm will tell you, the 2010 Census impacts a lot more than just Congressional representation, allocation of social services, and understanding the makeup of the nation.

Online surveys have become the mode of choice for market researchers. In this post, RMS provides you with a handful of key pointers to help boost your online survey response rate.

Negative feedback or results from a market research study is tough to come to terms with, but clients should embrace and act on this information rather than ignore it.

Introducing our new LinkedIn profile.

This article talks about 2 basic survey tips – writing mutually exclusive and collectively exhaustive questions. In addition to defining each, examples are given to aid survey design.

(From Quirks.com) Multiple survey instruments assessing organizational performance in a range of areas will have a far greater impact on improving a hospital’s level of service quality than a patient satisfaction survey alone.

Welcome to the Research Bunker, a new blog from Research & Marketing Strategies (RMS).