Tag Archives: Focus Groups

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  1. 5 Steps to Improve Participation in Qualitative Research

    There are many crucial aspects to a good qualitative research project, including the moderator’s guide, design of the participation packet, and even the report that is delivered afterwards.  But all of those pieces of the qualitative puzzle are insignificant unless you can actually get a fair number of participants to show up for the focus groups and/or interviews. Read more

  2. Focus Groups & IDIs: Rich Sources of Information | Market Research

    This blog post was written by our guest blogger Mark Dengler, Owner & President of RMS. Wouldn’t it be great if we could read our customers’ minds? Well, the next best thing is to conduct qualitative market research. Focus groups and In-depth Interviews (IDIs) open a window to help us gain detailed and in-depth information about Read more

  3. Qualitative Research Incentives: 5 Reasons Why More is Better

    Many qualitative research projects, such as focus groups or in-depth interviews, will offer a monetary incentive to entice people into participating. In fact, unless the research is being conducted for a person’s employer or for a charitable organization, incentives are the only way to get them to give up their time. At the beginning of Read more

  4. Researchers Need Not Apply

    About 10 or 12 years ago, I was in a shopping mall and got approached by a surveyor with a clipboard. She asked if I would be interested in participating in some taste test research involving some sort of food product. I agreed, but strongly suspected that I would be rejected after the researcher ran through the Read more

  5. QualiSight | Call Center Services in Syracuse, NY

    Since 2002, Research & Marketing Strategies (RMS) has maintained our onsite, state-of-the-art call center in Syracuse, NY that continues to grow.  In March of 2011, the QualiSight call center is expanding yet again into a larger space located in the Village Commons in Baldwinsville, adjacent to the RMS offices.  This new space will allow for more CATI Read more

  6. QualiSight | Focus Group Facility in Upstate, NY

    Trying to locate a focus group facility in Upstate, NY? The RMS facility named QualiSight is located in Baldwinsville, just outside the heart of Syracuse, NY.  2010 wrapped up a busy year for QualiSight. We had clients visiting our facility from all over the country.  A few of our clients came from Columbus (OH), Waltham (MA), Fort Worth (TX), Read more

  7. Focus Groups in TV Commercials

    Those of us here in Bunker, always on the lookout for anything research-related, have taken note of a trend in television commercials. It seems that many commercials now feature focus groups as a setting. In some cases, the focus groups are fictional, as in these lighthearted spots for Pepsi Max and Snickers: [youtube=http://www.youtube.com/watch?v=KfmXYmoCElY] [youtube=http://www.youtube.com/watch?v=6e0Gsn4khss] In Read more

  8. Quotas and Qualitative Research | Focus Group Facility in Syracuse, NY

    The RMS Bunker Blog takes a closer look at qualitative research and often requested quotas in recruiting. In the end, qualitative research is a way to explore topics, not something that should be scientifically broken down into sub-segments.

  9. 5 Scary Situations That Give Market Researchers Nightmares

    The RMS Bunker Blog celebrates Halloween with some scary market research nightmares that keep us up at night. Read this post for 5 situations sure to make you tremble.

  10. 6 Recruitment Tips | Focus Group Facility in Upstate, NY

    This blog post discusses several tips about recruiting for qualitative market research projects. The same tips we utilize at our QualiSight Focus Group Facility in Upstate, NY.

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