This blog post was featured in the recent edition of “Our Town” in the Baldwinsville Messenger in November of this year. It was written by our Communications Coordinator, Erin Wisneski.
At a time when businesses were moving out-of-state, Mark Dengler chose to stay in Central New York and start his own company. In early 2000, Dengler’s employer moved to New Mexico, along with his position. Rather than following the company, Dengler took hold of his fate and formed a consulting firm. He conducted a few feasibility studies and found there was a need for affordable market research here in CNY. In 2002, he formed Research & Marketing Strategies, Inc. (RMS), a market research firm in Upstate NY, and began building a client base.
His forecast was right on the mark and, despite an economy facing years of recession, RMS flourished. The firm showed clients in a variety of industries (including healthcare, education, financial and manufacturing) the value of using market research for effective decision-making. The firm also developed long-term relationships with many clients, most of whom are still with the firm today. “Market research isn’t a one and done thing,” Dengler said. “It’s something companies constantly use to grow and optimize their resources.”
We want your opinions!
In addition to helping clients, RMS offers consumers an opportunity to make some quick cash while sharing their thoughts and opinions on products and services offered in today’s market place. “Focus groups, mystery shopping and surveys are seen as an important tool for acquiring feedback, particularly for companies researching new products or services before they are made available to the public,” said Lauren Krell, Manager of QualiSight, RMS’ onsite, full-service focus group facility and call center.
Launched in 2009, QualiSight has conducted numerous focus groups and surveys for clients ranging from healthcare to banking decisions to beer tastings in which RMS panel members, who consist of individuals from across the country, provide genuine feedback. Dave Smith, a member of RMS’ panel, recently commented on his participation in a focus group noting that it is exciting to be part of the process, which ultimately affects numerous individuals. “You feel like you are making some small impact on the way things develop,” he said, adding that for him, it was a worthy way to spend his time, not to mention he was compensated for his time.
RMS invites individuals to log onto its website, www.RMSresults.com (click on “Join Our Panel”), to register for the company’s research panel pool. “Every project requires unique and specific criteria. Having a large pool of people who have already expressed interest in participating in a focus group or survey provides the potential feedback our clients are seeking in a timely and inexpensive manner,” Krell said.
The firm also continues to make a name for itself in the healthcare industry. One of the primary functions of the RMS Healthcare division is assisting practices across the country to navigate the Physician Practice Connections Patient Centered Medical Home (PPC®-PCMH™) Recognition process, which ultimately demonstrates a practice’s commitment to quality care. “RMS Healthcare guides practices through the detailed process of quantifying work flows and procedures to affirm quality processes and practices,” said Susan Maxsween, Manager of Healthcare Transformation at RMS. Since launching the PPC-PCMH assistance program in 2010, RMS Healthcare has assisted more than 50 practices in achieving PPC-PCMH recognition across the country.
For more information about the marketing solutions offered by RMS, visit the company’s website. RMS is located at 15 East Genesee St., Suite 210 in Village Commons, Baldwinsville. If you would like a tour of our expanded facility, contact our Director of Business Development Sandy Baker at (315) 635-9802 or email SandyB@RMSresults.com.