The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. RMS CASE STUDY: Higher Education – Image Awareness & Perception

    RMS CASE STUDY: Higher Education – Image Awareness & Perception

    Article by Molly Burke, RMS Research Analyst Introduction: A community college located in New York recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research about their image and brand awareness within the community. The client wanted to explore what the community thought about the programs and services they offer, as well Read more

  2. PCMH Requirements are Changing in 2024

    RMS Healthcare maintains our commitment to understand and share annual changes in NCQA PCMH requirements. On June 29, 2023, NCQA announced updates to the PCMH standards that will be effective January 1, 2024. As a healthcare consulting firm with proven experience, we strive to cultivate cohesive and meaningful partnerships with our clients. Our mission is Read more

  3. 5 Topics to Explore in Your Next Employee Engagement Survey

    Many of the forward-looking clients RMS works with are conducting employee engagement surveys to improve their current workplace culture and be proactive to the challenges they face in a quickly changing work environment. There is no denying that the workplace looks and feels fundamentally different than just a few years ago. Much of the work Read more

  4. How Market Research Supports Your Grant Writing Initiatives

    We know how competitive grants have become and how essential they are to funding many organizations’ programs and initiatives. We strongly feel that organizations should have a market research-backed grant-writing infrastructure before new proposals or opportunities arise. Being prepared with an infrastructure will expedite the grant-writing process and allow grant writers and administrators to focus Read more

  5. Intercept Surveys Done Right: Tips for Achieving Meaningful Results

    Article by Ryan Moore, RMS Research Coordinator At a glance: What are Intercept Surveys? – A method of getting contextual, immediate feedback from participants in real-time environments. Keep it Short – Try to design the survey so that you can get useful feedback in a short period of time (Ideally 5 minutes or less). Adaptability Read more

  6. RMS CASE STUDY – Print Graphics & Communications Association: How RMS revealed the needs, priorities, and motivations of Association membership

    The Print Graphics and Communications Association (PGCA) recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a Membership Survey. This study provided insights to guide the strategic planning efforts of the new association. The PGCA was formed through the merging of The Printing Industries Alliance (PIA) and the Graphic Arts Association (GAA). The Read more

  7. 7 Ways to Assure Valuable Insights from Your Market Research Study

    Article by Patrick Fiorenza, RMS Director of Research Analytics RMS Research Analytics projects serve a wide variety of stakeholders. Sometimes we talk with consumers, students, alums, patients, or association members. But the common thread across our customized research work is our commitment to turning raw data into meaningful insights. I recognize the importance of storytelling Read more

  8. Qualitative and Quantitative Research: Distinctions and Uses

    Article by Ryan Moore, RMS Research Coordinator At a Glance: What’s the Difference? – Qualitative research studies opinions and attitudes using non-numerical resources like interviews and observations. Quantitative research uses numerical data to find patterns. What is Qualitative Research? – used to understand people’s beliefs, experiences, attitudes, behavior, and interactions. Qualitative Research Methods – Examples Read more

  9. The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 2 of 2

    Article by Patrick Fiorenza, RMS Director of Research Analytics One of the most popular blog posts on the RMS site describes the differences between qualitative and quantitative research. What if I told you there was a third approach to research? Mixed methods is a common approach in the program evaluation world to leverage the benefits Read more

  10. The Key to a Successful Program Evaluation: Developing Your Logic Model – Part 1 of 2

    Article by Patrick Fiorenza, RMS Director of Research Analytics Program Evaluation and market research are closely related, some might call them second cousins. Perhaps a better analogy is that they could be siblings, where market research is the rambunctious middle child and program evaluation is the rule-following first child. Working in both fields, there is Read more

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