The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. What's the #MRX Forecast for 2018?

    The Market Research Forecast for 2018

    The following blog post was written by Mark Dengler, President & Owner of RMS. One of today’s popular business approaches is known as “agile management.” Under this business method there is a keen focus on short development cycles, continuous improvement, product scope flexibility and work team input. RMS continues to see our clients looking for Read more

  2. Build The Right Content Marketing Strategy

    Do These 3 Things to Create a Winning Content Marketing Strategy

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. A new year means a new opportunity to rejuvenate your content marketing strategy. At its most basic, content marketing is an outline that answers the ‘how’ and ‘why’ of your brand’s mission and content. Meant to guide your approach and Read more

  3. Choosing the right ICH CAHPS vendor

    This Is How You Should Go About Choosing the Right ICH CAHPS®* Vendor

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. A new year means a new In-Center Hemodialysis (ICH) CAHPS survey season. At RMS, we’re diving into 2018 by closing the books on the ICH CAHPS 2017 Fall Survey cycle and prepping new and existing clients for the 2018 Read more

  4. Our Best Blogs of 2017

    Do Your Research: Our Best Market Research Blogs of 2017

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. As we head into the new year, there couldn’t be a better time to look back at the market research trends and methods that shaped 2017. Our most popular articles of the year covered a variety of useful information, Read more

  5. RMS Casino Survey

    It’s in the Cards: Turning Stone Voted Favorite CNY Casino, Del Lago Trips Planned According to Recent RMS Survey

    The following blog post & infographic was written & designed by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. View the infographic here According to a recent poll of Central New York residents conducted by Research & Marketing Strategies, Inc. (RMS) using the RMS ViewPoint panel, the majority (59 percent) of respondents voted Turning Read more

  6. RMS Ranked One of the Largest Patient Satisfaction Measurement Firms in the U.S.

    RMS Ranks as One of the Largest Patient Satisfaction Measurement Firms in the Country

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Modern Healthcare has ranked Research & Marketing Strategies, Inc. (RMS) one of the largest patient-satisfaction measurement firms in the United States. Celebrating its milestone 15-year anniversary in 2017, RMS continues to grow its consulting and survey business within the Read more

  7. Insights in the Numbers

    You Have the Research, Now Turn the Numbers into Insights

    The following blog post was written by Josh Elander, Research Associate at RMS. While the numbers that result from a market research study can sometimes speak for themselves, it’s important to be comprehensive. Data should be thoroughly examined for valuable insights, and at the end of a project the findings should tell a story relevant Read more

  8. CG CAHPS Scores

    Results Are In: RMS Clients Scores Higher Than the National Average

    The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. The Agency for Healthcare Research & Quality (AHRQ) recently posted the results from their Consumer Assessment of Healthcare Providers and Systems (CAHPS) Clinician & Group Survey 2016 data submissions. How well providers communicate with patients is the highest scoring Read more

  9. Data Collection in this Digital Age

    Market Research: More Than Data Collection in this Digital Age

    The following blog post was written by Mark Dengler, President & Owner of RMS. Over the past several years, the market research industry has sought to identify relevant consumer data and turn that into decision-making, informational knowledge for clients. However, no longer is it sufficient to simply analyze data and answer questions like “Are my Read more

  10. Two Different Approaches for Consumer Product Feedback

    Case Study: Two Different Approaches for Obtaining Consumer Product Feedback

    The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more

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