The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. What To Look for in a CAHPS Vendor

    With patient-centered healthcare on the rise, CAHPS® surveys are more prevalent now than ever before. Being such an essential aspect of your organization’s success, how do you go about deciding which CMS-approved CAHPS vendor to partner with for your surveying? If you’re in the position of participating in any of the CAHPS surveys, here are

  2. Market Research Acronyms Explained

    The following post was written by Tal Gordon, Intern at RMS. The market research industry is flooded with an abundance of phrases and lingo that is commonly used between businesses, employers, and clients. The use of acronyms in particular has gained in popularity, thanks largely due to the prevalence of social media usage, but also in

  3. Central New Yorkers Are In The Holiday Spirit!

    According to a recent poll of Central New Yorkers conducted by Research & Marketing Strategies, Inc. (RMS) ViewPoint, 24% of individuals purchase 10 to 12 gifts this holiday season, with 21% purchasing for 7 to 9 people, and 19% for both 4 to 6 and more than 15 people. When it comes to starting their

  4. How To Get The Right Participants For Focus Groups

    When it comes to focus groups, it’s crucial to recruit the right participants. Typically a focus group includes a small number of people, often between 8 to 12 participants, plus a moderator that helps guide the discussion. The moderator’s goal is to get participants to answer the pre-defined questions in the moderator’s guide, but also

  5. What is VoC Research?

    The following post was written by Mark Dengler, President at RMS. In the market research world, the voice of the customer (VoC) is key to understanding and managing customer experiences as well as enhancing product/service design. You should always be listening to your customers and what they are saying, whether it be directly to your organization’s

  6. K-12 District Perception and Public Opinion Research

    During the fall, we see an uptick in research on district perception and public opinion from our secondary education clients. It’s common for school districts to gauge the community’s perception on proposed curriculum, budget, and instructional changes prior to the public vote the following spring, or prior to implementation. By conducting the research, the district

  7. 2016 RMS Election Survey Results

    We recently conducted a 2016 election survey amongst our RMS ViewPoint Research Panel, as well as Central New York residents. Respondents were not asked who they would be voting for, however, they were asked about their overall impression of the elections. Below is a summary of some of the results. RMS is a full-service market

  8. What Is Mystery Shopping?

    Mystery shopping is a popular research method used to gather feedback from an audience. It’s common for mystery shopping to be conducted in-person, but can also be conducted via phone or by making online inquiries. Mystery shopping is not solely used for retail research, as it is commonly known for. During a mystery shop, a

  9. What Is An Intercept Survey?

    An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results

  10. Transportation Client Satisfaction Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A school transportation organization recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct sales strategy research. The client wanted to better understand customer satisfaction and perception of services provided by the organization. The market research