The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. HOSPITAL CASE STUDY: Conducting an Image and Brand Awareness Study

    Article by Molly Burke, RMS Research Analyst – Introduction: A hospital recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research regarding its image and awareness. The client wanted to explore the community’s perception of their hospital compared to other regional health centers. This was achieved by collaboratively developing a telephone survey Read more

  2. How to Overcome These Four Common Grant Writing Roadblocks

    Article by Patrick Fiorenza, RMS Director of Research Analytics – This post will briefly focus on overcoming common roadblocks when working on a grant proposal. The most important takeaway is that much of the grant-writing work comes before you start writing. Keeping templates, data, and all the necessary information for a submission at hand is Read more

  3. Patient Perspectives: Member Satisfaction Survey

    Article by Ryan Moore, RMS Research Coordinator – Introduction Our client wanted to know: How can we continue to provide care that aligns with members’ needs and preferences? RMS recently worked with a managed care plan to administer a member satisfaction survey. Our client wanted to identify areas where the Plan meets or exceeds expectations Read more

  4. RMS/OAS CAHPS Surveys – An Informative Outline

    Confused about the ins and outs of OAS CAHPS surveys? This informative outline gives a high-level overview of OAS CAHPS survey requirements and the significance of maintaining compliance. A more in-depth webinar, “Cracking the OAS CAHPS Code with rater8 and RMS“, featuring Evan Steele, Founder & CEO of rater8, and Sandy Baker, VP of Corporate Read more

  5. RMS CASE STUDY: Using an Employee Satisfaction Survey to Improve Management Practices

    Article by Molly Burke, RMS Research Analyst – Introduction: A regional cancer treatment center recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research to gain insight about the leadership team within their organization. The client wanted to hear from their employees about what their supervisors are doing well and what they Read more

  6. RMS CASE STUDY: Financial Institution Perception Survey

    Article by Ryan Moore, RMS Research Coordinator – Research and Marketing Strategies, Inc., (RMS) recently partnered with a financial institution specializing in checking accounts, savings accounts, mortgage loans, and personal loans. (RMS) was to conduct a community perception survey. They used findings gathered from the study to enhance their services and develop marketing strategies and Read more

  7. 4 Benefits of Mixed-Mode Market Research

    Article by Patrick Fiorenza, RMS Director of Research Analytics – Mixed-mode research uses various data collection strategies within a single survey. This can include CATI (computer-assisted telephone interviewing), mail, text, mobile, or web survey administration. There are different ways a mixed-mode study can be designed. For example, individuals may receive an email soliciting electronic participation Read more

  8. Healthcare Case Study: How We Helped Understand Factors Related to Provider Engagement

    Article by Molly Burke, RMS Research Analyst – Introduction: A national behavioral health network recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct market research with the contracted healthcare providers within their network. The client wanted to explore why these providers within their network were not accepting or providing services to patients with Read more

  9. 3 Questions to Ask Before You Start Your Next Market Research Project

    Article by Patrick Fiorenza, RMS Director of Research Analytics – One of the things that I love about market research is that it provides the opportunity to use many methods. Qualitative techniques like focus groups, in-depth interviews, observations, or intercept work. Or quantitative data like surveys or accessing secondary data resources. Then within the analysis, Read more

  10. The Importance of Pre-Testing Your Online Survey

    Article by Molly Burke, RMS Research Analyst – It goes without saying – some level of pre-testing is a must before launching a full-scale survey. Survey Sampling International (SSI) defines a pre-test as a questionnaire that is tested on a statistically small sample of respondents before a full-scale study. The benefits of pre-testing cannot be overstated whether you Read more

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