The Research Bunker

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. What is an IDI?

    The following post was written by Emily Palermo, Research & Social Media Associate at RMS. An in-depth interview (IDI) is a qualitative research method that gathers comprehensive information from stakeholders. Researchers often conduct IDIs in-person, over the phone, or via the web as it’s critical for the respondent and interviewer to be able to converse Read more

  2. Higher Education Academic Program Feasibility Research – Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A higher education institution in the Northeast partnered with Research & Marketing Strategies, Inc. (RMS) to conduct initial feasibility research regarding two potential academic program offerings. The college wanted to better understand the workforce demand for occupations that Read more

  3. survey fatigue

    3 Easy Ways to Fight Survey Fatigue

    The following post was written by Tal Gordon, former Intern at RMS. Surveying is a widely used primary research method when conducting a market research project. When creating, distributing, and evaluating a survey, it’s critical to take the participant experience into consideration, and it’s key to keep participants engaged to avoid survey fatigue. Survey fatigue Read more

  4. new website seo launch

    We ♥ our new site. We hope you ♥ it too.

    The following post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. February—the month when everyone is celebrating love. It’s the month of chocolates, roses and Valentines. This February, RMS is also thinking love—because we’re head over heels about our brand new website. A website is an extremely powerful marketing tool with the Read more

  5. social media trends

    Social Media Marketing Trends for 2017

    Social media continues to grow in popularity as we trek through 2017. It is clear social media is here to stay, and has outlived the traditional thought of social media marketing being a “fad.” We’re seeing more businesses learn the value of social media marketing, and the potential for a large return on investment when Read more

  6. Residential Living Facility Feasibility – Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: An organization aiming to offer residential living services in New York State recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct feasibility research. The client wanted to better understand the primary market area (PMA) and Read more

  7. The Outlook of Market Research in 2017

    In the world of market research, new approaches and strategies are being developed rapidly. One of the ways we like to stay smart on industry trends is by reviewing the GreenBook Research Industry Trends (GRIT) Report. Below are a few tidbits from the Q3 and Q4 report, which we found particularly insightful. Mobile Surveys Are Read more

  8. Circular Advertisement Usage – Case Study

    This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A national retailer recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct consumer usage research. The client wanted to better understand consumer perceptions, receipt, use, and sales drivers of circular advertising. The market research objective Read more

  9. What To Look for in a CAHPS Vendor

    With patient-centered healthcare on the rise, CAHPS® surveys are more prevalent now than ever before. Being such an essential aspect of your organization’s success, how do you go about deciding which CMS-approved CAHPS vendor to partner with for your surveying? If you’re in the position of participating in any of the CAHPS surveys, here are Read more

  10. Market Research Acronyms Explained

    The following post was written by Tal Gordon, Intern at RMS. The market research industry is flooded with an abundance of phrases and lingo that is commonly used between businesses, employers, and clients. The use of acronyms in particular has gained in popularity, thanks largely due to the prevalence of social media usage, but also in Read more

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