(RMS) Research & Marketing Strategies promotes Christopher Coville to Research Analyst. Chris began his career with RMS in August of 2010 and is a contributing author to the RMS Bunker Blog.

(Baldwinsville, NY) Baldwinsville based Research & Marketing Strategies, Inc. (RMS) is pleased to announce the promotion of Chris Coville to Research Analyst. Chris has worked for RMS since 2010.

“Chris excels in his current role at RMS and is always willing to step outside of his role to assist with our team and others with his savvy technical knowledge. I look forward to his continued professional growth here at our company.” said George Kuhn, Director of RMS Analytics.

As a Research Analyst, Chris will take the lead on managing client projects and developing long-term client relationships for RMS. Chris will also be responsible for designing surveys, analyzing data, reporting on findings, and presenting recommendations and action items to clients.

In his previous position at RMS, Chris was instrumental in growing the RMS financial services division by providing market research to banks and credit unions. Chris worked with a number of regional and national banks and credit unions to manage mystery shopping projects, better understand customer/member experiences, and identify key drivers for switching primary financial institutions (PFIs). Chris recently completed a project with a local bank which reduced wait times, instituted an employee policy for follow-up with customers, and identified strategies to increase awareness of other service offerings at the bank.

Research & Marketing Strategies(RMS) is a full service marketing and market research firm located in Baldwinsville, NY.  RMS provides an array of research methodologies that result in actionable analytics and recommendations for the client to enhance decision-making. RMS is also home to QualiSight, a premier focus group and interview research facility.