Background: A credit union located in the Northeast wanted to better understand in-branch member experiences at its multiple branch locations. The client partnered with Research & Marketing Strategies (RMS) to conduct market research to help address these objectives and other secondary objectives. The market research was targeted to help the client better understand staff members’ abilities Read more

This blog post is a case study which details market research for banks and credit unions. Research & Marketing Strategies (RMS) is a market research firm in Upstate NY which partners with financial institutions in the financial sector.

One of the core industries Research & Marketing Strategies (RMS) focuses on is financial services – particularly, banks and credit unions.  Often times we speak with credit unions who have never used market research before in the past but need it.  This need is usually driven by a problem they incurred, whether it is stagnant member Read more