The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS.

As we head into the new year, there couldn’t be a better time to look back at the market research trends and methods that shaped 2017. Our most popular articles of the year covered a variety of useful information, including actual survey results obtained through our RMS ViewPoint research panel. This past year, our readers took a solid interest in the basics of focus groups and qualitative research methodologies, as well as how data collection demands are establishing a more personal and beneficial rapport between clients and consumers. What market research topics captivated our readers over the past year? Check out our most widely read articles of 2017 and get a head start strategizing for 2018.

How to Get the Right Participants for Focus Groups, by Zach Shaw, Panel Associate at RMS.
Finding the best individuals for qualitative research can be tough. So how do you get the right people for the job? Before recruiting begins, there are several necessary steps both researchers and clients need to take, including identifying the goal of the discussion and deciphering how to engage participants with both the moderator and one another. Read more…

It’s in the Cards: Central New York’s Casino & Gambling Favorites, by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS.
At RMS, we not only enjoy conducting surveys to gather insights about local events and trending topics, we’re also dedicated to keeping our ViewPoint Research Panel members engaged throughout the year. Earlier in 2017, we surveyed members to find out their gambling and casino gaming preferences. See how they rolled the dice. Read more…

Market Research: More Than Data Collection in this Digital Age, by Mark Dengler, President & Owner of RMS.
Technology isn’t the only industry evolving at a feverish pace. Market researchers are beginning to see a shift in client demand, including going above and beyond data collection and analyzing. In this digital age, we’re finding it is critical to provide enhanced insights along with the research findings, providing the clients with detailed “next steps” in order to remain competitive. Read more…

RMS is a full-service market research firm located in Syracuse, NY. If you are interested in learning more about our research capabilities, please contact Sandy Baker, our Senior Director of Business Development & Corporate Strategy at SandyB@RMSresults.com or by calling 1-866-567-5422.