Tag Archives: Banking Market Research

Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.

  1. Banking Preferences Research—Case Study

    The following blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). A credit union recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct image and awareness research. The bank wanted to better understand why some branches are not performing as well as others. The goal of Read more

  2. Closed Account Research in Banking—Case Study

    This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist, and is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: A banking institution recently partnered with Research & Marketing Strategies, Inc. (RMS) to conduct closed account research with members who have voluntarily closed their Read more

  3. 2016 Summer Trends in Banking and Finance

    With summer in full swing, the banking and finance industry is not taking a vacation as it continues to find ways to leverage new technology and satisfy customers. Below are three emerging trends in the industry to watch as we continue to move through the second half of 2016.              1. Read more

  4. Quick Pulse Telephone Survey | Banking and Finance Case Study

    Background: A major bank in New York State partnered with Research & Marketing Strategies (RMS) to understand the awareness of one specific under-performing bank branch compared to competitive banks and credit unions in the market area as well as identify why local residents may not be choosing the branch for their business.  Specific objectives of the market research Read more

Get A QuoteCall UsEmail Us