This article was written by Mark Dengler, President of Research & Marketing Strategies (RMS) in Syracuse, NY. It was featured in a prior edition of RMS News. Focus groups are a tried and true way to engage populations to learn in-depth information about opinions, perceptions, and experiences. They are a form of qualitative research that Read more

Chris examines how focus groups are used for exploratory purposes. He offers 6 reasons how focus group research can answer questions you might have about your business or your customers. Exploratory and qualitative research is a good first step when engaging a market research firm.