During a presentation last week from Vance, our Senior Analyst and co-author on the Bunker Blog, a new term was brought to my attention. While I’ve always understood the concept of homophily in market research, I was never aware of the term that was used to describe it. Homophily means literally “love of the same.” Social Read more
Tag Archives: Homophily in Market Research
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.