This is an article I just came across in the recent edition of Quirk’s magazine: “TRC Market Research, Philadelphia, has launched Bracket, a market research technique designed to aid marketers in new product development. Bracket aims to offer a method for prioritizing choices using a tournament-style structure that eliminates losing features to make the task Read more
Tag Archives: March Madness
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.