We here in the research bunker discuss a fair amount of football in our downtime and during our lunch breaks.  So, with the NFL Playoffs just around the corner, we figured we would use today to take an interest of ours and craft a blog post out of it – by relating it to market Read more

Bunker author Vance gives his viewpoints on the NFL and its sponsors. He talks about how market research drives decision-making that may go against common beliefs.