Background: In order to better understand endcap usage by shoppers, a national advertising agency engaged Research & Marketing Strategies (RMS) to conduct a series of in-store intercepts and shop-alongs regarding its client’s items in a local grocery store. (What are shop-alongs? Click Here) The end-client was a Fortune 50 multinational consumer goods company. The intercepts and Read more
Tag Archives: Shop-Alongs
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