Conducting in-depth interviews (IDIs) is the ideal research method for getting highly detailed responses from key stakeholders. Research & Marketing Strategies, Inc. (RMS) knows that completing IDIs allows the interviewer to probe on respondents’ answers in order to gain detailed information on a given topic. Through the use of interview techniques, the researcher can delve Read more
Tag Archives: Tele-Depth Interviews
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5 Tips for Completing Great Research Interviews (IDIs)
Website Usability Research | Heat Maps & In-Depth Interviews
As we all know, websites are an extremely important component to both the marketing and operations for any given company. At this point having a website is unlikely to be a competitive advantage for most industries, but ensuring that your web presence is thoroughly optimized for its visitors may very well be. Through secondary research we know Read more