From October 20th through 22nd of 2014, I attended The Market Research Event in (not so sunny) Boca Raton, FL. The conference was a gathering of over 1,300 attendees working in market research, 150+ speakers, and over 100 exhibitors. The conference was structured to lead off with two keynote speakers in the morning followed by six separate tracks of mini-sessions throughout the day, followed by a keynote speaker to conclude each day. The six tracks of interest focused on: (1) brand insight and engagement, (2) strategic leadership, (3) insight driven innovation, (4) new technologies and methodologies, (5) insight strategy, and (6) big data and predictive analytics.
Here is my Prezi recap that I presented to the RMS staff this morning for our November session:
The Research Bunker is a market research blog from Research & Marketing Strategies (RMS). If you are interested in learning more about RMS or have any questions about The Market Research Event 2014 contact George Kuhn at firstname.lastname@example.org or by calling 1-866-567-5422.
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