Article by Katya Dashkevich, RMS Research Associate –
RMS recently conducted a Resident Study of individuals living in a downtown urban area. The goal of this study was to better understand residents’ likes, dislikes, and wishes regarding the area surveyed. Ultimately, the data was used to promote changes ranging from building amenities to improvements in outdoor walkways and community centers, creating a vibrant and enjoyable urban living environment for all residents.
Overview of Key Findings
The survey presented numerous interesting data points and provided a robust understanding of individuals’ experiences and preferences regarding urban downtown living. Many respondents expressed high satisfaction with their current living space. The most desired amenities were in-unit laundry, garage parking, better security and gym access. Individuals with families cited the preference for more family-friendly options downtown, including more green spaces and playgrounds. Some individuals shared that they wanted more bike trails, sidewalks, lighting and better road quality. Overall, the findings showed what individuals prioritize when considering moving to, or living in, an urban setting.
Key Takeaways
In addition to providing recommendations for better accommodating the needs and preferences of downtown residents and guiding the city’s decisions on new businesses and amenities, the data can be leveraged in several impactful ways. It can highlight the need for enhanced public services by identifying specific challenges related to transportation, safety, and sanitation. Local businesses can also use the insights to tailor their products and marketing strategies, ensuring they effectively reach and serve the downtown community.
The data can also help inform city policies on housing, zoning, and urban planning which, in turn, contributes to a more vibrant and inclusive downtown environment. Survey data also serves as a valuable tool for tracking the progress of future initiatives, establishing benchmarks to measure success. By addressing the specific concerns and opportunities identified by residents, the data can foster greater community engagement. Finally, the information can be used to highlight the strengths of downtown living, helping to attract new residents and businesses to the area.
About the Author – Katya Dashkevich
Katya brings years of market research experience to the RMS Analytics Department, programming surveys, coordinating recruitment, and cleaning, analyzing, and reporting survey data. Katya also supports many other divisions at RMS, including helping with phone recruitment in our call center or research needs within our healthcare division.
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About RMS
Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. We conduct surveys, focus groups, mystery shopping, studies, and analyses. Each project is customized and gets personal attention so that actionable, data-driven findings are delivered. RMS has a reputation for getting results. We offer an independent, professional means to conduct telephone, on-line, and mail surveying, as well as in-depth interviews, intercept interviews, and participant recruitment. We also host discussion groups through QualiSight, our onsite call center and focus group facility. We have a proven reputation for successfully recruiting and moderating focus groups, community forums, and town meetings.
