Article by Lisa Czapla, RMS Graphic Designer & Marketing Coord. –
As we step into 2025, we’re filled with excitement and anticipation for the new opportunities, challenges, and trends the year will bring to the world of market research. To kick off the year, we’re thrilled to share the release of our Top 10 RMS Blog Posts of 2024, a collection of our most impactful and insightful content from the past year. As we continue our journey through the evolving landscape of market research, we look forward to having you—our readers—join us in exploring the latest trends and invaluable insights that shape the industry. A big thank you to everyone who has followed, liked, shared, and provided feedback on our posts. Your engagement fuels our passion for creating content that matters, and we encourage you to keep the conversation going as we dive into another year of informative exploration!
#10 – Is Do It Yourself (DIY) Research Worth the Risk?
Market Research – You want to do it, but are scared off by the price. So here you are, considering do-it-yourself (DIY) research. Let me caution you. While DIY may be great for home or garden projects, it is not a good solution for quality studies to assist in making informed business decisions. The old saying, “you get what you pay for,” typically holds true. Read more…
#9 – 7 Components of a CHNA | Community Health Needs Assessment
According to the Centers for Disease Control (CDC) the Affordable Care Act has encouraged numerous healthcare entities across the country to focus on improving the overall health of their communities. In order to address the health and needs of each community, a Community Health Needs Assessment (CHNA) is recommended. These CHNA studies are typically conducted on a triennial basis. Oftentimes, hospitals and healthcare organizations work with a consultant and market research firm like Research & Marketing Strategies (RMS) to ensure the CHNA meets objectives and provides a robust strategic action plan. Read more…
#8 – What is Rim Weighting?
Of all the techniques used in quantitative market research, weighting can be one of the most useful…and one the trickiest to apply properly. Among the various weighting approaches available, rim weighting is an especially valuable addition to the researcher’s toolbox. Read more…
#7 – The Results are in! 5 Themes from the 2024 Best Places to Work Employee Engagement Survey
For the past 12 years, RMS has partnered with the CNY Business Journal to conduct the CNY Best Places to Work competition. This year was one of the most competitive years ever! We had a record number of submissions, which resulted in very high employee participation. The results provide a great snapshot of what it’s like to work in Central New York and current trends in the local workforce. Read more…
#6 – What is an In-Depth Interview?
An in-depth interview (IDI) is a type of qualitative research. It involves an interview, often with just a single respondent and is conducted by a trained interviewer. The purpose of an in-depth interview is to understand thoughts, feelings, perceptions, beliefs, attitudes, or motivations related to a specific subject. IDIs typically last from 15–45 minutes and can be conducted in-person, over the phone or virtually as a video conference. Read more…
#5 – Exploring the Importance of Climate Studies for School Districts
Recently, Research and Marketing Strategies partnered with a local school district to conduct a climate study across its three stakeholder groups: students, parents, and staff. The objective of this study was to use the information to help the district make informed decisions about issues affecting students, parents, and staff. Read more…
#4 – The Classic Debate: Market Research vs. Marketing Research
The terms “market research” and “marketing research” are so commonly used interchangeably that it often leaves people wondering about the difference between the two. Is there really a difference? Absolutely. Qualtrics summed it up perfectly on their blog: “market research is a subset of marketing research.” While marketing in general often revolves around products, pricing, places, and promotions; marketing research can encompass all four measures, but market research tends to focus on “places.” Market researchers are often tasked with identifying market or segment demand of something – be it a product, promotion, or other consumer-centric commodity. This is typically the initial phase of the research, which will inform the marketing research that is implemented during the later phase of a project. Read more…
#3 – Recruiting the Right Participants for Your Focus Groups: Best Practices
When recruiting for a focus group, the selection method for participants holds significant importance. Typically, focus groups include a small number of people, (between 8 to 12 participants), and a moderator who guides the discussion.
The small group is meant to be a microcosm of the target audience, so it’s important to look for participants that share similar characteristics with the greater demographic you’re looking to research. Read more…
#2 – What is an Intercept Survey?
An intercept survey is a research method used to gather on-site feedback from an audience. Intercept surveys are often used at events, restaurants, conferences, and in shopping malls to collect patron perception information. During an intercept survey, the interviewer may approach a patron to ask about their experience at the event, facility or restaurant. Results from the intercept surveys allow the client organization to obtain feedback from their target audience while the information is still fresh in their minds. Read more…
And the #1 RMS BLOG POST OF 2024 is…
Mutually Exclusive & Collectively Exhaustive Survey Tips
One of the first things colleges teach in marketing research courses regarding survey writing is making survey questions mutually exclusive and collectively exhaustive. Remembering this fundamental tip still helps our team make surveys precise and trouble-free for our survey respondents in Central New York and across the country. This blog delves into examples and a detailed explanation on what each of the two key standards indicate – and it’s a favorite among marketing research students – which makes this our #1 BLOG POST OF 2024!
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About the Author – Lisa Czapla
With an extensive background in marketing communications and creatives, Lisa joins the RMS team as Graphic Designer & Marketing Coordinator and her primary focus is ensuring RMS is positioned well in the marketplace for building awareness and public relations by maintaining corporate branding standards, image and promotion of the corporate website, photography, video, visuals, print, email, and web. Additionally, Lisa oversees the creation and maintenance of all communication and marketing materials for RMS for a wide variety of industries including healthcare, education, manufacturing, finance, energy, and more.
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About RMS
Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. We conduct surveys, focus groups, mystery shopping, studies, and analyses. Each project is customized and gets personal attention so that actionable, data-driven findings are delivered.
RMS has a reputation for getting results. We offer an independent, professional means to conduct telephone, on-line, and mail surveying, as well as in-depth interviews, intercept interviews, and participant recruitment. We also host discussion groups through QualiSight, our onsite call center and focus group facility. We have a proven reputation for successfully recruiting and moderating focus groups, community forums, and town meetings.
