Last year, I wrote a post called the Bunker Ad Critic that took a light-hearted look at some TV commercials that I found a little baffling. The idea was to explore commercials that seemed annoying or even creepy then try to discern the strategy that led to them or, failing that, simply to make fun Read more

Here at Research & Marketing Strategies (RMS), a market research company in Syracuse, NY – we often hear that little to no market research is done by businesses for new product development or before a major marketing campaign is undertaken.  Have you ever heard the phrase “any advertising is good advertising?”  It seems like a Read more

Those of us here in Bunker, always on the lookout for anything research-related, have taken note of a trend in television commercials. It seems that many commercials now feature focus groups as a setting. In some cases, the focus groups are fictional, as in these lighthearted spots for Pepsi Max and Snickers: [youtube=http://www.youtube.com/watch?v=KfmXYmoCElY] [youtube=http://www.youtube.com/watch?v=6e0Gsn4khss] In Read more