This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Onondaga County Water Authority (OCWA) partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding its current satisfaction, loyalty, image, and needs among customers. The client wanted to better understand key drivers of customer satisfaction Read more
Tag Archives: Are My Customers Satisfied?
Welcome to the Research Bunker, a blog authored and managed by the staff at RMS. Subscribe today to stay up to date on the latest trends in the market research industry.
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Customer Satisfaction Research Case Study
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Are my Customers Satisfied? | 5 Steps to Find out Using Market Research
One of the most common uses of market research and surveys is for customer satisfaction or customer loyalty research. It’s often the type of project that new clients to Research & Marketing Strategies (RMS) will “dip their toes” into to test the value and ROI of market research. Using market research to find out if Read more
