This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS).  Background: Onondaga County Water Authority (OCWA) partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding its current satisfaction, loyalty, image, and needs among customers. The client wanted to better understand key drivers of customer satisfaction Read more

One of the most common uses of market research and surveys is for customer satisfaction or customer loyalty research. It’s often the type of project that new clients to Research & Marketing Strategies (RMS) will “dip their toes” into to test the value and ROI of market research. Using market research to find out if Read more