This blog post is a summary of a recent project completed by Research & Marketing Strategies, Inc. (RMS). Background: Onondaga County Water Authority (OCWA) partnered with Research & Marketing Strategies, Inc. (RMS) to conduct a study regarding its current satisfaction, loyalty, image, and needs among customers. The client wanted to better understand key drivers of customer satisfaction Read more
Tag Archives: Are My Customers Satisfied?
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One of the most common uses of market research and surveys is for customer satisfaction or customer loyalty research. It’s often the type of project that new clients to Research & Marketing Strategies (RMS) will “dip their toes” into to test the value and ROI of market research. Using market research to find out if Read more