A common engagement at RMS is conducting feasibility studies in which we work with clients to explore new business opportunities or enhance existing operations. The primary purpose of a feasibility study is to understand the market and determine whether enough demand exists to make a given venture successful—which typically translates to the client “will the Read more

This is the latest article published in the Central New York’s Business Journal. This edition of the CNYBJ focused on local companies who have show progress over the course of the past year. Research & Marketing Strategies (RMS) is a market research company in Upstate, NY.