The following blog post was written by Josh Elander, Research Associate at RMS. A manufacturer recently partnered with RMS to conduct research on two separate flooring products. The key objectives of the research were to obtain feedback on new product prototypes, as well as learn more from consumers about the overall decision-making process for each Read more

One of the major challenges companies face is gaining an understanding of what drives a consumer to make a particular purchase.  Taking the necessary steps through market research to better understand shopper insights is one of the most important things a growing company (or any company for that matter) can do.  Ultimately the shopper’s decision Read more