It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.
Tag Archives: Likert Scale
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Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.
It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.
The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.