It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.
Tag Archives: Likert Scale
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RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales
RMS Scale Week 2010 | Scaling Mistakes & What Not To Do
Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.
RMS Scale Week 2010 | Likert Scale – Market Research
It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.
Interpreting Importance | Max Difference (MaxDiff) Analysis in Market Research
The Bunker Blog takes some time to discuss survey design set up specifically related to traditional scaling versus MaxDiff analysis.