Tag Archives: RMS News

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  1. RMS News: Too Many Surveys? Is There a Down-Side?

    This blog post was written by our guest blogger Mark Dengler, President of Research & Marketing Strategies (RMS). It was featured in the April 2014 edition of the RMS Newsletter. I was recently asked my thoughts about the burgeoning survey industry in today’s marketplace. My response was, “Too many? That depends.” The perception of excess surveying depends Read more

  2. How to Qualify Leads? | Use Surveys and Data to Fuel Sales

    This article was featured in the latest edition of RMS News which was published in the summer of 2013. Consider the following: It can take upwards of 20 attempts to connect with a prospect. Once identified, a prospect’s conversion rate is only 10 to 20 percent, which means out of every 10 prospect leads, only Read more

  3. Four Marketing Tips to Help Boost Sales | Market Research Firm

    This article was featured in the latest edition of RMS News, written by Mark Dengler, President and CEO of Research & Marketing Strategies (RMS) in Baldwinsville, NY. We’re midway through the year – how’s your marketing plan working? The summer months are a time to re-charge. Often, this means re-examining and modifying your company’s marketing Read more

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