It’s the final day of Scale Week and what better than to give you 6 tips on what else? Scales.
Tag Archives: Scales
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RMS Scale Week 2010 | 6 Simple Tips For Using Rating Scales
RMS Scale Week 2010 | Scaling Mistakes & What Not To Do
Today, we put together some scaling errors and ways in which scales should not be used. These problems can lead to biased results, unintentional participant error and/or improper analysis.
RMS Scale Week 2010 | Likert Scale – Market Research
It’s Day 3 of Scale Week and this post discusses the most popular scale used in Market Research – the Likert Scale. It’s the Great White of all things scales.
RMS Scale Week 2010 | Semantic Differential – Market Research
The Bunker takes a look at Semantic Differential Scaling on Day 2 of Scale Week. Semantic Differential Scaling tests attitudes between two adjectives.
RMS Scale Week 2010 | Constant Sum Scaling – Market Research
Constant Sum Scaling is a method used to organize and sort a variety of options. The respondent is presented with a few options and given a number of points to allocate to each option to create a comparative importance for each option.