We’ve referenced it before on this blog, people are “time poor” and keeping a survey short is more critical than ever in our industry. If a survey goes too long (with that threshold being debatable: 5 minutes, 10 minutes, 15 minutes), the respondent will either become disengaged or simply hang up. We are not big Read more

As mobile research continues to gain a broader appeal and acceptance in the market research field, it also forces the industry to revisit how surveys are written.  Not that they were ever overwhelmingly popular to begin with but many firms are choosing or have already chosen to do away with mail/paper surveys in favor of online Read more