Article by Analytics Staff –
“We need organizations that can serve the underserved individuals in our community and continue to support and develop programs that can allow these individuals to live their best lives.”
A prominent provider of services to individuals with developmental disabilities in Onondaga County, New York, collaborated with Research and Marketing Strategies, Inc. (RMS) to conduct an extensive community needs assessment. The objective was to gain valuable insights that would enable the company to efficiently provide support and serve its members, caretakers, and staff.
RESEARCH OBJECTIVES
The study was designed to understand and address the needs of the organization’s stakeholders who rely on the organization for support, guidance, and essential services.
The specific objectives of the study included:
- Identifying the ways in which members require assistance, as well as gaps in the services currently offered;
- Assess the effectiveness of the existing services;
- Evaluate members’ awareness of the available services;
- Gauge the organization’s comparative position in the market; and
- Identify opportunities to optimize the delivery of services.
METHODOLOGY: MIXED MODE SURVEY
- RMS designed, conducted, and managed a 10–12-minute mixed-mode survey, combining online and telephone methodologies. The survey included multiple-choice, Likert scale, and open-ended questions.
- RMS gathered feedback from over 300 participants using a contact list provided by the organization, which included members, caretakers, employees, and donors.
- The study primarily focused on understanding stakeholders’ familiarity with services, their level of satisfaction, and their evolving needs.
IMPACT
The findings of the study suggested that individuals were largely satisfied with the services provided by the organization, but for certain services (respite, for instance), they desired more developmentally appropriate activities. RMS made suggestions to the organization that included targeted outreach efforts for fund and donor development, as well as fostering relationships to receive referrals for services.
It’s good to know. We’re here for you.
Call us today, to see how we can help your organization.
Interested in conducting a market research project with RMS?
Contact our Vice President of Corporate Development, Sandy Baker at SandyB@RMSresults.com or call 1-866-567-5422.
About RMS
Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. They conduct surveys, focus groups, mystery shopping, studies and analysis. Each project is customized and gets personal attention by the best in the business. RMS has a reputation for getting results and offers an independent means to conduct telephone, on-line and mail surveying, In-depth interviews, intercept interviews, and participant recruitment as well as focus group hosting through QualiSight, its onsite call center and focus group facility. Taking advantage of the region’s reputation for being a great market study barometer, RMS recruits and moderates for focus groups, community forums and town meetings.
