If you are planning Focus Groups for your clients, let us help. CNY is a top test market in the country and we know how to find the right participants!
SOME FOCUS GROUP BEST PRACTICES
The Importance of Participant Selection
Choose participants that represent the greater demographic and are comfortable expressing their views.
The Selection Process
Define the purpose of the Focus Group and conduct a recruitment screener to confirm they meet the proper requirements for participation.
Participant Outreach
Use customer or member lists, custom research panels, or boost surveys on social media with potential participants.
Choosing the Right Location
You can conduct the focus group virtually or at a comfortable and neutral environment like the fully equipped focus group facility at RMS.
Offer an Incentive
People are more enthusiastic about giving feedback when they know they’ll be compensated fairly. Pay focus group members a cash reimbursement or other rewards for their time and attention.
How RMS Can Help You Achieve Focus Group Success
RMS uses the latest tools and recruitment strategies to gain the most valuable insights from your focus group.
Discover cutting-edge market research with RMS! Our firm, located in Baldwinsville, NY, offers leading research capabilities tailored to your needs. Let us help you uncover the insights that will drive your organization forward. Our full-service market research firm will work with you to help you recruit the right participants for your next focus group and gather the insights you need to succeed! Please contact Sandy Baker, our Senior Director of Business Development & Corporate Strategy at SandyB@RMSresults.com or by calling 1-866-567-5422.
Relational RMS Blogs:
Recruiting the Right Participants for Your Focus Groups: Best Practices
What makes a GREAT focus group facility?
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Interested in conducting a market research project with RMS?
Contact our Vice President of Corporate Development, Sandy Baker at SandyB@RMSresults.com or call 1-866-567-5422.
About RMS
Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. They conduct surveys, focus groups, mystery shopping, studies and analysis. Each project is customized and gets personal attention by the best in the business. RMS has a reputation for getting results and offers an independent means to conduct telephone, on-line and mail surveying, In-depth interviews, intercept interviews, and participant recruitment as well as focus group hosting through QualiSight, its onsite call center and focus group facility. Taking advantage of the region’s reputation for being a great market study barometer, RMS recruits and moderates for focus groups, community forums and town meetings.
