Market research often lurks behind the scenes, yet its impact on businesses and communities is profound. To unravel the mysteries of this vital field, Cindy Clarke from PAC-B TV paid a visit to our corporate office and conducted a video interview with our own Sandy Baker, Vice President of Corporate Development. Below, is a summary of the talking points; the 24-minute video can be viewed here in its entirety.
As Sandy explains, RMS is nestled in the heart of the bustling village of Baldwinsville, NY. Most B’ville residents are aware of RMS and its involvement within the local community, however, some may not be aware of what we do. In this video, Sandy explains RMS’s 22-year journey, describing its evolution into a respected market research powerhouse with local and national clientele.
At RMS, our focus lies in four key areas:
The healthcare division conducts patient satisfaction surveys, offering valuable insights into hospitals and healthcare facilities. RMS is one of a select number of approved vendors to conduct patient satisfaction surveys by the Centers for Medicare and Medicaid Services (CMS). If you get a survey about your recent doctor or hospital visit, it could be from RMS.
The key areas of our corporate work involve collaborating with all kinds and sizes of organizations ranging from financial and education institutions, not-for-profits, and retail to Fortune 500 companies.
The education sector, as you would expect, supports institutions like local school districts, including the Baldwinsville and Fayetteville-Manlius School Districts, as well as higher education institutions like Syracuse University and Onondaga Community College to name just a few local connections.
The RMS manufacturing arm assists companies that are interested in gaining feedback on new products, assessing user experiences and testing the strength of their brands.
- Targeted & affordable recruiting
- Convenient location
- CATI capabilities
As the interview continues, it’s our premier facility, “QualiSight”, that steals the show! With a state-of-the-art focus group facility, RMS recruits people for discussions on topics ranging from finance to Sesame Street. In the video, Sandy explains the intricacies of recruiting for focus groups and the meticulous process of data analysis.
Sandy conveys RMS’s role in economic forecasting, highlighting Central New York’s significance as a top test market in the US. From baby carrots to bourbon, she touches on memorable projects and the invaluable feedback received from local participants.
As the interview winds down, Sandy Baker paints a vivid picture of RMS’s role as both a local business and a national player in the dynamic world of market research. Beyond the walls of our focus group facility are the voices and opinions that shape our communities – and RMS is in a unique position to capture those voices and opinions for every organization!
It’s good to know. We’re here for you.
Call us today, to see how we can help your organization.
Interested in conducting a market research project with RMS?
Contact our Vice President of Corporate Development, Sandy Baker at SandyB@RMSresults.com or call 1-866-567-5422.
About RMS
Research & Marketing Strategies, Inc. (RMS) is a full-service market research firm in Central New York. Formed in 2002, RMS helps organizations that are looking to know more about their customers and/or potential customers. They conduct surveys, focus groups, mystery shopping, studies and analysis. Each project is customized and gets personal attention by the best in the business. RMS has a reputation for getting results and offers an independent means to conduct telephone, on-line and mail surveying, In-depth interviews, intercept interviews, and participant recruitment as well as focus group hosting through QualiSight, its onsite call center and focus group facility. Taking advantage of the region’s reputation for being a great market study barometer, RMS recruits and moderates for focus groups, community forums and town meetings.
