The following blog post was written by Maggy Stewart, Graphic Designer & Marketing Coordinator at RMS. Picture this: you’ve been making the move on a prospective client, trying to get your foot in the door, and you’ve finally been able to reach them over the phone or in person. Their time is extremely limited, and you’ve Read more

This blog post was written by Erica Winters, Sr. Research Analyst & Social Media Strategist at Research & Marketing Strategies (RMS). Social media continues to grow in popularity as we trek through 2017. It is clear social media is here to stay, and has outlived the traditional thought of social media marketing being a “fad.” Read more

The RMS social media team recently attended a Social Media Breakfast presentation by Greg Loh, Managing Partner at Eric Mower + Associates. Aside from the great coffee and pastries, our team received an information-packed 90 minutes of social media crisis management gold. Although our social media team prides itself on staying up to date on Read more

Hi I’m Emily – the Social Media and Panel Coordinator at Research & Marketing Strategies, Inc. (RMS). You may recognize me from previous blog posts, LinkedIn, or we may have conversed via email or phone if you’re a member of the RMS ViewPoint Research Panel or another panel I manage. Typically, when I tell a Read more

My name is Erica, and I’m a Research Analyst and Social Media Strategist at Research & Marketing Strategies, Inc. (RMS). Some of our readers may know me as a project lead, a LinkedIn connection, or former colleague or classmate. Being the advocate that I am, I fully believe in the power of social media, but Read more

Social media is a great method of outreach if you know how to use it.  Many businesses utilize social media because it is a cheap and easy way to connect with consumers. However, some companies do not know what they should and should not include on their social media pages. As a result they decide Read more

As part of Research & Marketing Strategies (RMS) ongoing strategic initiative to progress our social media marketing efforts, I attended a GetListed.org conference at Driver’s Village on Tuesday, May 22nd.  The half-day conference included speakers from Google, Bing, and GetListed.org – detailing ways to improve your business’s search engine results online.  The conference was well Read more

In today’s social media world of Blogging, Facebook, Twitter, and LinkedIn (to name a few) it can be easy for your business to fall behind.  With local businesses all across Central New York adding Facebook pages and blogs to their advertising campaign, it can often seem overwhelming at times.  We talk to a lot of businesses in the Syracuse area Read more

This is a recap of my thoughts on the Syracuse BizBuzz Social Media conference taking place on Thursday, May 27th at the Oncenter in downtown Syracuse. Research & Marketing Strategies (RMS) was represented at the event with numerous other local professionals and businesses.